Kate Fenning is the designer and founder of online art prints store Yorkelee. Kate studied graphic design and worked in marketing and advertising at various ad agencies around town, before giving it all up to become proud mother of her two boys. Kate started Yorkelee prints after going on maternity leave, wanting a better work-life balance and doing what she loves – creating art and spending more time with her kids
Q&A with Yorkelee founder Kate Fenning
How would you describe your creative style?
Eclectic minimalist - I made that up but it sounds good.
What kind of equipment do you use?
Sony digital camera, Mac computers, iphone, Epson large format printers
What inspired you to start your own creative business?
I went on maternity leave to have Yorke, didn’t want to go back into advertising, wanted better work/life balance. It started as a hobby, didn’t ever expect to start it as a business, it just evolved organically from a ‘need’ that ended up being other people's need, I feel like a lot of good businesses start from a question being answered, a need for something that isn’t yet available.
How did you come up with the name Yorkelee?
It’s the combination of my boys names - Yorke Levi and Morrissey Lee. I condensed it to Yorkelee, it was the best I could come up with at the time lol
What did you do before Yorkelee?
I studied Graphic Design at uni, then worked in Advertising doing pretty much everything, project manager, studio manager, operations manager which gave me a great understanding in running and maintaining profitable businesses.
What has been the best part of your Yorkelee journey so far?
I’m still super grateful everyday that people love my designs and want to buy them. I get excited seeing customers excitement and love for our work.
What inspires your beautiful prints?
All of the designs tell a story, they’re the evolution of me really, the different stages in life that I have been through and what I’m feeling at the time. I get inspired by experiences and channel that creatively.
Do you have a favourite print collaboration you have done so far?
The collaboration with Catherine from @the_stables_ would have to be my all time fave. I also love our HP collab for the Vogue event we did last year.
If you could collaborate with any creative who would it be?
I would love to collab with Ikea, who wouldn’t, that’s my ultimate dream.
Do you get warm fuzzies when you see your prints hanging in people's homes?
Of course, that’s our WHY.
Can you tell us why the theme ‘Home is where the ART is’ resonates with you?
I'm all about creating affordable art for the home. I believe everyone deserves to wake up in an environment that inspires them.
Can you share a few of your favourite images and why you love them?
It's my fave gallery wall. Was taken for an interview I did with The Canberra Times last year.
It shows the balance between comfort, practicality and style. I believe you can have it all.
Styling kids bedrooms is so much fun.