Digital marketing articles & insights

Award-winning PDP content for Huggies Snug & Dry, crafted by Creatively Squared and recognized as a 2025 ENDCAPS™ Amazon winner.

Use live ad metrics to optimise campaigns in real time. Improve performance, lower costs, and boost engagement before it’s too late.

Unlock better ad performance with creative variety. Discover how our pilots boost engagement, lower costs, and lift your brand.

Creatively Squared is a 2025 ENDCAPS™ Household PDP Finalist for Cottonelle and Scott content—recognised for quality and mobile-ready impact

Discover practical, intentional strategies to boost your ad creative quality—without overspending.

Discover why the traditional advice to place your brand in the first 3 seconds of social ads is outdated, and learn the new hook-first appro

Discover why the traditional “working vs. non-working media” model is outdated and how investing in better creative can boost engagement.

Creative drives over 50% of ad success. Learn what makes quality creative, why it matters, and how to test, improve, and scale results.

Marketing is no longer a symphony, it's a mixtape. Discover how brands can remix culture, adapt in real-time, and stay in tune with audience

TikTok's insatiable appetite for fresh content never stops growing. Find out how to stay ahead of the curve!

Creator Production empowers brands to create authentic, scalable content fast, improving engagement and marketing effectiveness.

Uncover five innovative ways this approach is reshaping DEI initiatives, and driving impactful, inclusive branding strategies

Ready to get started on TikTok for your brand? Jump on these trending video trends to engage with your audiences

Avoid creating these common mistakes on TikTok to ensure the success of your brand's campaign on the platform

Discover how Prachi Sharma overcomes the challenges in her role as General Mills' brand marketer

We had a chat with Claire to learn about how she continues to innovate in her role as a marketer and customer experience expert

Discover how Fonterra are clocking up millions of TikTok impressions using a new creative partnership

Want to learn how to make the most of TikTok for your brand? These content strategies will help you win more customers attention

Learn how Sumati Nagrath continues to innovate to build communities, brands, and revenue as a marketer and customer experience expert

Here's why creator-led partnerships can allow brands to yield more creative and diverse results in marketing.

Here's why adding lifestyle context to your product photos can help increase ecommerce conversion rates.

Find out how a global marketing director at AB InBev uses agility and innovative ideas to scale global brands.

Searching for a new strategy to boost your sales? We'll show you how to leverage video and turn more online browsers into buyers

Exactly how many photo and video assets do you really need to market your skincare brand? We tallied up the numbers for you!

When used properly, Pinterest videos can be an effective strategy to boost brand exposure, traffic, and increase sales.

Are you planning to start your next product photography shoot? Here's a detailed guide on how you can make your shoot a success.

We browsed through the socials of infant care brands and found six top-performing content styles that they use to connect with parents.

Stay on top of the competition by performing an audit of your competitor's visual content. Learn how to do an audit in this article.

Get inspired with these 12 creative concepts and thought starters when taking photos of food!

Find out how our creators created professional product imagery on a shoestring budget. You’ll be amazed at the results!

Pinterest is the perfect platform for sourcing concepts for your next photoshoot and we’ve already sourced your next mood board for you!

We've analysed top performing brands on Instagram to uncover some common types of posts that you can apply to your own strategy.