Digital marketing articles & insights

Platform-native creative is built for how people actually use social. Learn why it performs better—and what most brands get wrong.

Creative testing is the faster smarter alternative to focus groups giving you real time data on what truly engages your audience.

Brands that wish to connect with parents haveto visually communicate how they help children grow develop and learn

Your metrics reveal more than results—they uncover audience intent. Learn how to decode data into sharper, more effective creative briefs.

Metrics are more than numbers—they’re feedback. Learn how to decode creative signals and turn performance data into smarter decisions

Outdated media budgets are holding you back learn why creative isn't a cost it's a performance multiplier that lowers CPM and drives ROI

Smarter Creative, Not Bigger Budgets: How to Level Up Creative Quality Through Testing.

Creative testing isn’t just about finding winners—it’s about learning what drives performance so you can improve future ads.

Small creative tests can reveal insights that fundamentally change how you connect with your audience.

Metrics aren’t just performance data—they’re audience insights. Use them to shape smarter, more resonant creative strategies.

Award-winning PDP content for Huggies Snug & Dry, crafted by Creatively Squared and recognized as a 2025 ENDCAPS™ Amazon winner.

Discover why creative quality is the biggest untapped lever in ad performance and how platform-fit content can reduce CPM, boost engagement

Use live ad metrics to optimise campaigns in real time. Improve performance, lower costs, and boost engagement before it’s too late.

Unlock better ad performance with creative variety. Discover how our pilots boost engagement, lower costs, and lift your brand.

Creatively Squared is a 2025 ENDCAPS™ Household PDP Finalist for Cottonelle and Scott content—recognised for quality and mobile-ready impact

Discover practical, intentional strategies to boost your ad creative quality—without overspending.

Discover why the traditional advice to place your brand in the first 3 seconds of social ads is outdated, and learn the new hook-first appro

Discover why the traditional “working vs. non-working media” model is outdated and how investing in better creative can boost engagement.

Creative drives over 50% of ad success. Learn what makes quality creative, why it matters, and how to test, improve, and scale results.

Marketing is no longer a symphony, it's a mixtape. Discover how brands can remix culture, adapt in real-time, and stay in tune with audience

TikTok's insatiable appetite for fresh content never stops growing. Find out how to stay ahead of the curve!

Creator Production empowers brands to create authentic, scalable content fast, improving engagement and marketing effectiveness.

Uncover five innovative ways this approach is reshaping DEI initiatives, and driving impactful, inclusive branding strategies

Ready to get started on TikTok for your brand? Jump on these trending video trends to engage with your audiences

Avoid creating these common mistakes on TikTok to ensure the success of your brand's campaign on the platform

Discover how Prachi Sharma overcomes the challenges in her role as General Mills' brand marketer

We had a chat with Claire to learn about how she continues to innovate in her role as a marketer and customer experience expert

Discover how Fonterra are clocking up millions of TikTok impressions using a new creative partnership

Want to learn how to make the most of TikTok for your brand? These content strategies will help you win more customers attention

Learn how Sumati Nagrath continues to innovate to build communities, brands, and revenue as a marketer and customer experience expert

Here's why creator-led partnerships can allow brands to yield more creative and diverse results in marketing.

Here's why adding lifestyle context to your product photos can help increase ecommerce conversion rates.