Award-winning PDP content for Kimberly-Clark

We’re excited to share that our work has been named a 2025 ENDCAPS™ Amazon Best-in-Class PDP Winner. This recognition celebrates the original content we created for Huggies Snug & Dry, one of Kimberly-Clark’s most trusted baby care brands.

The award highlights the most effective product detail pages (PDPs) on Amazon, selected for their ability to deliver compelling storytelling, mobile first design, and real impact on shopper behavior.

The challenge

With competition on Amazon continuing to grow, Kimberly-Clark needed a PDP that stood out on the digital shelf. It had to be efficient, informative, and tailored for time-poor parents, all while staying true to the brand.

Our approach

We combined two core strengths to create a high-performing PDP:

• Creator-led production: A creator from our global network captured genuine, heartfelt family moments, bringing authenticity and emotional connection to the product experience.
• Platform-optimized design: Our in-house team transformed these assets into retail ready content, layering in benefit-driven messaging, graphic elements, and layouts aligned with Amazon’s evolving best practices.

The result? Warm, relatable content that was also precise, purposeful, and built for performance.

Why it worked

The Huggies Snug & Dry PDP stood out because it wasn’t just visually appealing, it was strategically crafted to drive results. Each element was designed to:

• Build trust and communicate product benefits at a glance
• Reinforce key claims like “100% Leakproof” and “Comfort Fit” through strong visual storytelling
• Support mobile-first browsing with clear content hierarchy
• Maintain brand integrity while meeting Amazon’s compliance and performance standards

It’s content that resonates emotionally and empowers confident purchase decisions.

The recognition

The ENDCAPS™ Best-in-Class awards celebrate excellence in digital merchandising—spotlighting the PDPs that set new standards for quality, visual impact, and commercial effectiveness.

Earning this recognition in the Amazon category is a proud milestone and a testament to the power of combining creator-led production with smart digital strategy.

We’re thrilled to celebrate this win with Kimberly-Clark.