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Giving you the flexibility to select the mix of assets required when you submit each brief
Stop motion, cinemagraphs
Credits give you the flexibility to select a package that suits your individual needs while also enabling you to decide the mix of still images, motion or video content required for each project at the time you submit your brief.
Credits can also be redeemed for Extended Licenses for any asset that has been produced for you.
Credits have no expiry giving you the confidence to create content as you need it without worrying about losing credits if your content requirements change over time.
Each project will deliver the number of assets requested in your brief.
Rather than requesting creators perform additional work to create excess content, we deliver an agreed number of assets and incorporate feedback into subsequent briefs in an iterative improvement process. We recommend requesting a 20-30% buffer on top of your requirements for your initial projects.
Large campaigns (300+ assets) will typically start with a smaller calibration project before a larger asset bank is created.
Our minimum project size is 30 credits which can be a mix of still, motion and/or video assets.
- 30 still images
- 20 still images and 2 motion assets
- 3 short format videos
Projects have no maximum allowing you to create asset banks of hundreds of assets in weeks.
Every project will match you with multiple content creators so you receive a variety of content, each creator is allocated 10-20 credits and will provide 10-20 images or 2-4 motion / video assets.
E.g. A 400 credit project will utilise 20 - 40 creators.
We aim to rotate creatives between projects to keep your content fresh, however you can request specific creators from previous projects that you found to be a good fit for your brand.
Our content creators are a mix of professionals, experienced hobbyists and talented amateurs that work from their own home with their own props to provide you with authentic visuals that your customers will love. By working in real situations we reduce the costs associated with photographers, stylists, studio fees, props and equipment.
Our aim is to provide you with a variety of content using different creative interpretations of your brief, however being subjective work we can’t guarantee you will love every image or video provided. The benefits of this diversity means that every gallery you receive will have a mix of assets that exceed expectations, a majority that meet the brief and a minority that miss the mark.
Following every completed project we ask you to select your favourite assets and content creators, which forms part of the subsequent briefs so our system learns what works for your brand and your customers over time.
If there are objective errors (eg. you asked to not use a colour, which has been featured in the content), we will of course reshoot to fix the issue.
Our auto renewal feature ensures that your credits pack automatically renews so you maintain uninterrupted service and work begins as soon as you submit your brief. When your credits balance drops below 50, you will receive 30 days notice that your credits will renew at the same volume as your previous purchase, which you can upgrade or downgrade on request.
In contrast to monthly or annual subscriptions, your credits package only renews when your credits are about to run out ensuring you're able to use every credit you have purchased.
You can easily manage your auto renewal settings by contacting us.
The Online License is included with every asset and is suitable for all online usage including social media, digital advertising, websites and e-commerce. The Extended License can be purchased at any time for a one-off 10 credit fee enabling content to be used in traditional media channels such as print, out of home, TV and product packaging. Both our Online and Extended Licenses are exclusive, perpetual, worldwide, royalty free and multi-seat.
We don’t work with models or take requests for specific talent, however the content features friends and family of the content creators as required. All of our creators are required to have appropriate permissions to submit content for projects. Signed model releases are available with our Extended Licenses for content featuring recognisable people.
We do not crowdsource or ask creators to work for free in the hope of being selected in a competition format, as we believe it is unsustainable and results in poor quality.Instead our focus is on matching you with the best suited creators upfront and paying our creators fairly for the assets they create. This results in high quality, cost effective content as they’re 100% focussed on doing the best job possible to create thumb stopping content celebrating your brand.