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Content creation articles & insights

Expert tips and strategies for using visual content to boost your digital marketing success

From colourful concepts to real brand campaigns: Meet creator Alisa Reese

From colourful concepts to real brand campaigns: Meet creator Alisa Reese

She's one of those creators who makes everyone around her want to create more. Let's get to know Alisa a little better.

The secrets to styling and starring in your own branded UGC

The secrets to styling and starring in your own branded UGC

Here are a few simple tips to make self-modelled photos feel more polished and intentional.

Why your hands are your most underrated content creation tool

Why your hands are your most underrated content creation tool

Few simple hand modelling tips that genuinely helped during photoshoots

The creator duo bringing studio-quality content and elevated UGC to brands

The creator duo bringing studio-quality content and elevated UGC to brands

Discover how match-made duo Brittany and Ryan turned their creativity into a journey of building Mainstream Multi-Media

Creators

Creator Corner

Tips, tutorials and expert techniques to bring your visual content creation ideas to life

Easing chronic pain with a daily dose of creativity

Easing chronic pain with a daily dose of creativity

What would you do if you could only get out of bed for an hour a day? Dutch creator Ellen uses this time to produce exuberant and joyful art

Sunlight to shadows: A beginners guide to natural light photography

Sunlight to shadows: A beginners guide to natural light photography

The number one thing you can do to improve your photography right now is to understand how to utilise and manipulate light.

Picture perfect produce: Tips for creating with fresh fruit and vegetables

Picture perfect produce: Tips for creating with fresh fruit and vegetables

Photographing produce and perishable items can be challenging and often requires a more efficient photoshoot to capture them at their best

5 expert tips for photographing food

5 expert tips for photographing food

Read these pro-tips for capturing the vibrant beauty of food. The best part is you don’t even need fancy equipment to get amazing results!

Invite movement to your cocktail photo with an animated garnish

Invite movement to your cocktail photo with an animated garnish

Learn how to add dynamic movement to your photo with this simple rotating effect in Photoshop timeline animation.

Essential items for your prop styling toolkit

Essential items for your prop styling toolkit

Everything you need to get organises and hang, straighten and secure props at your next photoshoot

Top 10 in-situ lifestyle shot ideas for photographing beauty products

Top 10 in-situ lifestyle shot ideas for photographing beauty products

When working with beauty brands or photographing your fave items it’s handy to have an arsenal of go-to shots that you know look great.

Put your creativity inside the box with this fun Instagram photo trend

Put your creativity inside the box with this fun Instagram photo trend

Learn how to create this fun composite image with just a cardboard box and any other willing participants!

Outdoor photography hack: Diffusing harsh light with a reflector

Outdoor photography hack: Diffusing harsh light with a reflector

Learn how this simple piece of photography equipment can help reduce harsh shadows and improve the outcome of your next outdoor photoshoot

10 ways to add wow factor to your tabletop food styling

10 ways to add wow factor to your tabletop food styling

When it comes to food styling, working with raw ingredients and plating up meals topped with the perfect garnish is just half the challenge

Best props for building a storybook flatlay scene

Best props for building a storybook flatlay scene

Create beautiful pictures from everyday objects in your own home. You simply need to use your imagination to know how to compose your story.

Making the switch from photography 'side hustle' to full time gig

Making the switch from photography 'side hustle' to full time gig

Kelly worked as medical sales rep while growing her creative business. Find out how she made the switch to working for herself full-time.

Techniques to get a flawless finish photographing wine bottles

Techniques to get a flawless finish photographing wine bottles

To achieve a high-quality, polished finish on your bottle there are some simple techniques you can implement into your photoshoot workflow

Yes way Rosé! Your ultimate guide to styling inspirational wine photos

Yes way Rosé! Your ultimate guide to styling inspirational wine photos

If you are looking for ideas for your next rosé shoot this blog will leave you brimming with ideas - and perhaps a glass of wine in hand!

5 creative ways to add interesting shadow effects to your images

5 creative ways to add interesting shadow effects to your images

Using shadows creatively can enhance the aesthetic, help build the narrative and add intrigue, mood and depth to your photo.

SketchUp your next creative idea from concept to composite

SketchUp your next creative idea from concept to composite

Discover how Farah expresses her visual ideas by combining professional software experience with personal creative projects.

Overcoming creative challenges with courage and confidence

Overcoming creative challenges with courage and confidence

Creatively Squared content creator Joe boldly pursues getting the perfect shot and isn't afraid to ask for help - or permission!

How to create animated images using simple video overlays

How to create animated images using simple video overlays

The simplest way to bring an animated cinemagraph type effect to your photo right is by adding video overlays right from your smartphone

Flatlay and get paid: 7 ways to make money from your Instagram photography addiction

Flatlay and get paid: 7 ways to make money from your Instagram photography addiction

It's time to turn your favourite creative hobby into some serious pocket money with our list of top ways you can flatlay and get paid!

The Wabi-Sabi way: How to embrace the art of the perfectly imperfect

The Wabi-Sabi way: How to embrace the art of the perfectly imperfect

Wabi-Sabi is a Japanese aesthetic which embraces and celebrates the beauty in imperfection with an appreciation for nature

How to look less awkward in photos with ‘staged candid’ poses

How to look less awkward in photos with ‘staged candid’ poses

'Staged candid’ allows you to have more control the composition of your photo by putting you in positions that are easier to relax in

Selfies for shy people: 7 ways to take a self-portrait without showing your face

Selfies for shy people: 7 ways to take a self-portrait without showing your face

If you want to keep your privacy there are clever ways you can be present in your images without giving up your identity.

How to edit your photos like Instagram's elite and make your colours pop!

How to edit your photos like Instagram's elite and make your colours pop!

Find out how to get the look of this popular photo editing trend on Instagram in your photos

Step by step guide to brightening photos with Lightroom for mobile

Step by step guide to brightening photos with Lightroom for mobile

The simplest and most effective way to get perfect whites and edit the overall brightness and tones from your smartphone

Balancing a private life and public persona on Instagram

Balancing a private life and public persona on Instagram

Patti Schmidt is a photographer and mother of four from New Jersey who captures the essence of her family life in her images

10 of the best photography backdrops for your home studio

10 of the best photography backdrops for your home studio

This list of cheap, compact backdrops can have a big impact on the look of your photo and help set the perfect scene.

Family chaos gives photographer her best creative ideas

Family chaos gives photographer her best creative ideas

Khushboo loves to tell photographic stories with shadows, her family and Photoshop wizardry from her home in Nagpur, India.

Ceiling height photography: How to capture the perfect 'on the bed' style flatlay

Ceiling height photography: How to capture the perfect 'on the bed' style flatlay

We are sharing our secrets to indoor aerial snapping so you’ll be able to take your flatlay game to new heights.

Changing the backdrop of your image with this easy smartphone edit

Changing the backdrop of your image with this easy smartphone edit

Here's how to infinitely increase the number of backdrops you have for your images by superimposing new colours and textures in your edit

Using overlays to add artistic shadows to your image with Photoshop Mix

Using overlays to add artistic shadows to your image with Photoshop Mix

We’ve found a simple way to add artistic shadow effects using Photoshop Mix and it only takes a few minutes to do right from your phone

Let’s get lit! 9 awesome tools to add glitter, sparkle and shine to your photos

Let’s get lit! 9 awesome tools to add glitter, sparkle and shine to your photos

We have road tested the best apps to add popular lighting effects like lens flares, bokeh and sparkles to your photos

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