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Digital marketing articles & insights

See the latest tips and expert techniques for visual content creation and marketing.

5 ways creator-led production amplifies diversity, equity, and inclusion for brands

5 ways creator-led production amplifies diversity, equity, and inclusion for brands

Uncover five innovative ways this approach is reshaping DEI initiatives, and driving impactful, inclusive branding strategies

Top visual trends connecting toddler nutrition brands with parents

Top visual trends connecting toddler nutrition brands with parents

Brands that wish to connect with parents must be able to visually communicate how they help a child's growth, development and learning

6 vitamin & wellness brands supplementing their socials with stunning product visuals

6 vitamin & wellness brands supplementing their socials with stunning product visuals

Check out our list of brands that are best in class when it comes to creating engaging and stylish product photos for their customers

Keeping it real: How to connect with your customers through social media

Keeping it real: How to connect with your customers through social media

Here are our top eight ways you can connect with your online audience through social media and keep your customers happy

Marketing

Visual Content Marketing

Expert tips and strategies for using visual content to boost your digital marketing success

5 ways creator-led production amplifies diversity, equity, and inclusion for brands

5 ways creator-led production amplifies diversity, equity, and inclusion for brands

Uncover five innovative ways this approach is reshaping DEI initiatives, and driving impactful, inclusive branding strategies

Stuck for content ideas for your brand’s TikTok account? Try these top video trends

Stuck for content ideas for your brand’s TikTok account? Try these top video trends

Ready to get started on TikTok for your brand? Jump on these trending video trends to engage with your audiences

Top 10 mistakes brands are making on TikTok

Top 10 mistakes brands are making on TikTok

Avoid creating these common mistakes on TikTok to ensure the success of your brand's campaign on the platform

Innovative Marketer Interviews: Prachi Sharma from General Mills

Innovative Marketer Interviews: Prachi Sharma from General Mills

Discover how Prachi Sharma overcomes the challenges in her role as General Mills' brand marketer

Innovative Marketer Interviews: Claire Dominic from Friesland Campina

Innovative Marketer Interviews: Claire Dominic from Friesland Campina

We had a chat with Claire to learn about how she continues to innovate in her role as a marketer and customer experience expert

Discover how Fonterra Malaysia create their viral recipe videos for TikTok

Discover how Fonterra Malaysia create their viral recipe videos for TikTok

Discover how Fonterra are clocking up millions of TikTok impressions using a new creative partnership

Brand owned content strategies that will win customers on TikTok

Brand owned content strategies that will win customers on TikTok

Want to learn how to make the most of TikTok for your brand? These content strategies will help you win more customers attention

Innovative Marketer Interviews: Sumati Nagrath from Reckitt

Innovative Marketer Interviews: Sumati Nagrath from Reckitt

Learn how Sumati Nagrath continues to innovate to build communities, brands, and revenue as a marketer and customer experience expert

Why brands should leverage creator direction over creative direction

Why brands should leverage creator direction over creative direction

Here's why creator-led partnerships can allow brands to yield more creative and diverse results in marketing.

How lifestyle content can significantly increase your ecommerce conversions

How lifestyle content can significantly increase your ecommerce conversions

Here's why adding lifestyle context to your product photos can help increase ecommerce conversion rates.

Innovative marketer Caitlin Partridge grows global  brands through localised digital content creation

Innovative marketer Caitlin Partridge grows global brands through localised digital content creation

Find out how a global marketing director at AB InBev uses agility and innovative ideas to scale global brands.

How product videos will impact your ecommerce sales

How product videos will impact your ecommerce sales

Searching for a new strategy to boost your sales? We'll show you how to leverage video and turn more online browsers into buyers

How many photos and videos do you need to market your skincare brand on social media?

How many photos and videos do you need to market your skincare brand on social media?

Exactly how many photo and video assets do you really need to market your skincare brand? We tallied up the numbers for you!

How to get more traffic and brand exposure with video on Pinterest

How to get more traffic and brand exposure with video on Pinterest

When used properly, Pinterest videos can be an effective strategy to boost brand exposure, traffic, and increase sales.

Your guide to planning a successful product photography shoot

Your guide to planning a successful product photography shoot

Are you planning to start your next product photography shoot? Here's a detailed guide on how you can make your shoot a success.

Connect with parents using these visual trends for baby care brands

Connect with parents using these visual trends for baby care brands

We browsed through the socials of infant care brands and found six top-performing content styles that they use to connect with parents.

Keep an eye on the competition with a quick audit of a rival brand's visual content marketing tactics

Keep an eye on the competition with a quick audit of a rival brand's visual content marketing tactics

Stay on top of the competition by performing an audit of your competitor's visual content. Learn how to do an audit in this article.

12 ideas for inspiring food visuals that will satisfy your customers

12 ideas for inspiring food visuals that will satisfy your customers

Get inspired with these 12 creative concepts and thought starters when taking photos of food!

Luxe for less: How we recreated premium commercial photography effects at home

Luxe for less: How we recreated premium commercial photography effects at home

Find out how our creators created professional product imagery on a shoestring budget. You’ll be amazed at the results!

All the inspo you need for your next brand photoshoot

All the inspo you need for your next brand photoshoot

Pinterest is the perfect platform for sourcing concepts for your next photoshoot and we’ve already sourced your next mood board for you!

Recipe for success: 5 ways top food & beverage brands satisfy audiences on Instagram

Recipe for success: 5 ways top food & beverage brands satisfy audiences on Instagram

We've analysed top performing brands on Instagram to uncover some common types of posts that you can apply to your own strategy.

8 skincare brands growing cult followings with iconic product images

8 skincare brands growing cult followings with iconic product images

Curious to know which skincare brands has the most striking product images? Find out who made it to the list!

How to boost your brand with Pinterest

How to boost your brand with Pinterest

Understand how Pinterest works and how you can use this visual-first platform to grow your brand.

The powerful impact of authentic content on your digital performance

The powerful impact of authentic content on your digital performance

Discover what it means to create authentic content in marketing to improve your brand's digital performance.

Anatomy of a high-performance ecommerce listing for beauty and personal care products

Anatomy of a high-performance ecommerce listing for beauty and personal care products

Find out how to create compelling listings using the right combinations of photos for beauty and personal care products. 

5 things alcohol brands crushing it on Instagram have in common

5 things alcohol brands crushing it on Instagram have in common

We've analysed the social activity of top alcohol brands to uncover several key insights into why specific posts work better than others

How Naomi McPhail is building Sunsilk's global bank of digital-first content

How Naomi McPhail is building Sunsilk's global bank of digital-first content

Find out how Naomi is working through the challenges of creating content to keep Sunsilk in front-of-mind for global digital audiences

8 lessons retail brands can learn from direct-to-consumer marketing

8 lessons retail brands can learn from direct-to-consumer marketing

Find out how retail brands can use methods from DTC marketers to accelerate growth and build loyal relationships with their customers

A comprehensive guide to ecommerce imagery: What do you need for Shopee, Amazon, and Lazada

A comprehensive guide to ecommerce imagery: What do you need for Shopee, Amazon, and Lazada

A guide to all the formats and types of images you need to sell your products and how visually optimizing your listing will improve results

Top visual trends connecting toddler nutrition brands with parents

Top visual trends connecting toddler nutrition brands with parents

Brands that wish to connect with parents must be able to visually communicate how they help a child's growth, development and learning

6 vitamin & wellness brands supplementing their socials with stunning product visuals

6 vitamin & wellness brands supplementing their socials with stunning product visuals

Check out our list of brands that are best in class when it comes to creating engaging and stylish product photos for their customers

We analysed the visuals of top skincare brands - here's what content performs best in 2021

We analysed the visuals of top skincare brands - here's what content performs best in 2021

What types of photo and video content performs best online? We took a visual deep dive into 2700 posts on Instagram to find out!

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