Meet your Mentor Kelly Williams
As well as doing amazing flatlays, Kelly from @myscandistyle cleverly incorporates her active and ‘on the go’ lifestyle with her little fam bam. From holiday snaps, coffee dates and wall pics with her little man, Kelly shares those everyday moments that document her lifestyle. These add a human authenticity to Kelly’s Instagram that we can relate to and allows us a peek into her world so grab a coffee and let’s get to know Kelly some more.
Q&A with Kelly
Hey Kelly! Thanks for joining us again for a Creatively Squared challenge, this time as a mentor for our lifestyle month. Can you tell us a bit about yourself, your background and how you came to be creating such beautiful lifestyle imagery?
Thank you, as my handle suggests, I’m a huge fan of Scandinavian style, lots of light and bright with primarily grey and white tones, I’ve always enjoyed photography and styling, and I love coming up with concepts and themes for my grid.
As well as doing amazing flatlays, you do a great job of documenting your adventures with your family. Can you tell us about your creative process, how do you come up with ideas for what to share next on your Instagram account?
I try to incorporate as much of my real life as possible, so my ‘on the go’ photos are candid and often taken on my phone when I’m out and about. I love to mix up my feed with styled room photos, curated flatlays and outdoor photos generally involving two of my loves, Harvey and.... coffee!
Who or what inspires you the most to create your images and share your journey?
Over the years my grid has changed to include more lifestyle photos, I’m always on the lookout for new parks and cafes to take photos at, I also have an amazing ‘Insta hubby’ who gets roped into taking photos of my son and I out and about.
This challenge is all about styling ‘on the go’ images. What are your three top tips for others wanting to share those spontaneous ‘on the go’ images?
Have an idea in mind of the type of content you would like to create and then plan around that
Make it fun and don’t stress if it’s not perfect
You can never go wrong with coffee ‘on the go’
Do you have any hacks, tricks or tools which help?
Take plenty of photos and try different angles, I use editing tools like presets and Lightroom to get the most out of your photos.
What equipment do you use?
I often use my iPhone if I’m out and about, I edit one off photos on Lightroom Mobile & Snapseed and use a preset I’ve created for a cohesive feed, I use a Canon DSLR and Lightroom Desktop for bigger photoshoots.
What is your favourite image that you have created? Can you tell us why it is special to you?
One of my favourite on the go photos would have to be a coffee at the park photo, it’s special because I’m spending time with my son whilst enjoying my favourite beverage.
We can all relate to falling in and out of love with Instagram, how has your account evolved over time?
Well, it all started a few years back with photos of my son’s room as I enjoyed styling it and taking pics. It’s evolved from that into an amazing side hustle where I get to work alongside some amazing brands and create content. At the end of the day, I enjoy what I do and that is the most important thing for me.
Kelly is the guest mentor for our September 1 - 8 creative challenge ‘On the Go’ and will be featuring her favourite entries and feedback on the @creativelysquared Instagram account. You can find Kelly at @myscandistyle on Instagram. We invite you to join Kelly and the rest of the Creatively Squared community to get on the go and be candid. Hit the button below for entry information and full resources.