Meet the Creatives: Marianne Krohn

Marianne Krohn

Tell us about yourself Marianne

I‘m a Visual Merchandiser with 10 years of product styling experience in retail. I‘m experienced in styling an extensive range of products and on a daily basis, I work with everything from jewellery and fashion to tableware with many companies including the largest department store chain in Switzerland

I‘ve always been in love with the two-dimensional product styling and photography showcased in catalogs and online stores. However, being a very tactile person, online shopping has always been lacking something to me. And I know I‘m not the only one feeling this way.

The sense of touch cannot be replaced. But I have learned that it can be compensated by sight with the help of outstanding product styling. And I‘ve made it my mission to bridge this gap.

I have been passing on my knowledge to the people around me as long as I can remember. In my heart, I‘m a teacher. To me, teaching is not only about passing on knowledge. It‘s about giving the people I work with the confidence in themselves. About giving them the basis to shine with their new found knowledge!

Marianne takes us through her creative process taking part in a Creatively Squared Challenge

How would you describe your creative style?

Minimal, toned-down, refined and precise.

What kind of equipment do you use?

I own a Canon 80D and usually use a 35 or 50mm prime lens with it.

I do my editing work in Lightroom and Photoshop.

Can you share some of your favourite images and why you love them?

Coffee spill

This is the very first photo I created for one of your challenges. It stands for the moment in which I decided to start exploring my creativity. The moment in which I found a way out of the frustration of creating only "products".

I was just playing around and had fun when creating this photo. And just like the coffee spills out of this glass, it made my creativity overflow again.

Marianne Krohn image 2.jpg

I've styled and shot this photo for a client. It was part of a series to introduce her new spa product range.

This photo is one of my favorites. It tells the brand story of a local English company that highly values sustainability and sources its material locally, whenever possible.

And it displays all the styling skills that I have acquired over the years and that I love teaching my friends and clients. This is also the reason why I use it as an example in my free product styling guide.

Flowers and speaker

This photo is pure magic to me. I'm a professional stylist, but even with my decade of experience, most stylings don't turn out precisely how I imagine them.

And this image is one of these rare occasions. The idea developed from pure instinct. And the photo is pretty much an exact replica of what I imagined.

I would never even have considered creating something like this without participating in a Creatively Squared Challenge. And I'm incredibly grateful because I never thought I would be able to create something like this.

What led you to your current career?

I've chosen my creative career as a Visual Merchandiser after having been forced to give up my academic career due to mental health issues.

I'm suffering from a Borderline Personality disorder. And it will accompany me for the rest of my life. What helps me deal with it, is knowing that being open about my personal struggles and my own pain, is helping others cope with theirs.

While the main goal of my business is to support other business owners through powerful product styling and by teaching them my skills and experience, I'm also a mental health advocate.

My mental health issues are a constant challenge for me. But I'm also grateful for my illness. Without it, I would never even have considered a creative career. I would not be where I am today. I would never have created any of these beautiful images that not only bring joy to me but also to so many people around me.


You can see more of Marianne’s photos on her Instagram account @theproductstylist