Tell us a little about your business?
We started in 2009 with the vision of where we have got today. To create a journal business of linen bound books with old world embossed titles where people can keep their memories alive and pass down through generations.
What inspired you to start Write to Me - how has it grown and developed from your initial vision?
Our business was inspired by a box of letters left to my husband that were his mothers who he lost when he was 12.
What do you think Write to Me has gained so much momentum? What’s been the most successful marketing outlet?
At the end of the day the most precious thing you can be left with is a handwritten something from someone you love. It keeps them alive, it keeps those times alive and I think that the story we tell resonates with our customers and followers.
They want that for their children, their special occasions and special moments in their lives.
How do you choose which brands / creators to feature or collaborate with?
Anyone that comes across as nice and that would share the same outlook and passion for the message that we do.
Can you tell us about your collaboration with Creatively Squared. Did it allow your brand to connect authentically with new audiences?
It was lovely to hear everyones stories about moments that matter to them. Interacting with all the posts and meeting new friends!
How did it activate customers to share real stories that show your brand’s purpose and aspirations?
I think that the topic really resonated with the Creatively Squared audience. At the end of the day the moments in your life that are special to you or mean the most to you, you want to document and talk about.
What are you noticing now in terms of how consumers relate to authentic content? How important is it to harness this?
People believe people. They want to hear and see how people interact with a story or a product. They are invaluable testimonials.
What are two aspects of business in which you believe a new brand should invest resources?
Invest in your product and good photography!
What are a few brands you are crushing on right now? Or where do you get your inspiration from?
We crush on the friends we have made along the way working hard to build their brands through their own creative outlets. It is the hardest job to run your own business, you never stop.
And we are grateful to have made some beautiful friends in the past 10 years in business.
We get our inspiration from living our lives. We like to remain as authentic to our journey as we can so we keep our blinkers on as our vision is our biggest inspiration.
What’s next for Write to Me?
In the short future - we have 6 new titles coming out in a few weeks. And long term - we will keep building until we fill a library of options for people to write their lives.
Take a look at Write to Me's beautiful guided journals at www.writetome.com.au