Creativity that sticks: Meet the designer who turned her hobby into a niche creative business

Meet Yael

I'm a graphic designer and an all round creative enthusiast who loves all things that incorporate DIY and creativity. I also have a background in painting and sculpting but for the last nine years I have been following my passions for paper crafts and photography. The idea for my sticker business was inspired by my love of scrapbooking which I was immediately drawn to for it’s endless creative possibilities. It is such a rewarding medium that allows you to create and cherish lasting memories.

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Q&A with Yael Yaniv

What inspired you to start your own creative business?
I found there was such a limited range of stickers available in Hebrew so I started making my own. and I now create collections for scrapbooking and planners in both Hebrew and English. My backdrop collection stemmed from my love of photography, I love photographing all sorts of textures and would routinely use my wooden floor boards at home as a backdrop for my photos. It was 9 years ago that I first had the idea to print an image of a wooden backdrop and the collection grew from there. Now I see backdrop potential everywhere I look and print them both as magnetic backdrops and as firm ones-double sided on light metal for my store.

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How would you describe your creative style?
I love minimalism. both in my life and when I create I like to keep things simple.

What kind of equipment do you use?
I take all my photographs for instagram with my iPhone and use my own backdrops, of course. My DSLR only comes out for backdrop shoots and special family occasions.

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Can you tell us why the you think it’s ‘what’s underneath’ that counts?
I love all the creative possibilities that backdrops enable in your photography by using different textures like marble, wood, stone and concrete. By using different backdrops I can easily add context and use different colors to enhance my creative vision.

Can you share a few of your favourite images you have created?

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This backdrop is one of my favorites, the idea for it struck me one morning when I wanted to take photo in bed and the light was just horrible outside. I thought to myself how great it would be to have a backdrop of linen and blanket so that I could capture the same effect of my bedroom.

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This photo depicts some of my favourite addictions - stickers, flowers and granola for breakfast

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I photographed this backdrop at the Portobello Market in London a few years ago and as I adore the city it is still one of my favorites.

I have always enjoyed participating in the Creatively Squared weekly challenges and I’m so happy that I have had the opportunity to get to know the community and meet so many talented people from all around the world - sponsoring and hosting this week’s challenge is the icing on the cake!

Yael is the guest host of our ‘What’s Underneath’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Yael’s photos on her Instagram account @yaelyaniv and shop her collection from her etsy store - Yael Yaniv