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Performance vs brand — the hidden trade-offs

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Performance vs brand — the hidden trade-offs
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Analytics that connect creative to performance
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Why global toolkits are killing your local market performance
Quick take
Why more content doesn't mean worse content
Quick take
Why global toolkits are killing your local market performance
Quick take
The efficiency trap that's wasting your media budget

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Interviews
Innovative Marketer Interviews: Claire Dominic from Friesland Campina
Digital brand building
Discover how Fonterra Malaysia create their viral recipe videos for TikTok
Platform strategy
Brand owned content strategies that will win customers on TikTok
Interviews
Innovative Marketer Interviews: Sumati Nagrath from Reckitt
Performance
Social media
Why brands should leverage creator direction over creative direction
Ecommerce
Performance
How lifestyle content can significantly increase your ecommerce conversions

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