Localised visual content to support Tiger's street food campaign

Brand Objective

Tiger Beer is a well-known Singaporean beer brand produced by Heineken Asia Pacific. Tiger wanted to create a high volume of localised, authentic content to support their latest promotional campaign.

Creative Brief

Tiger asked our creators to capture the vibrancy of the Singaporean food scene by showing Tiger as the perfect companion to well known local street food.


In just 2 weeks we were able to produce more than 150 photos and 30 videos for Tiger. Shot in a variety of locations, our creators were able to capture a wide range of tasty local food being enjoyed with Tiger Beer.

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