CASE STUDY
Modernising brand imagery to attract millennial women
Overview
Images showcasing new naturally derived formulas featuring ingredients papaya, cactus flower and coconut. Bold imagery with block colour backgrounds to complement product packaging.
Objective
Suave has been creating salon-quality products since the 1940s. Keen to modernise their brand, Suave refreshed their visual identity to connect with a millennial customer base on social media. Suave needed to create a bank of custom images consistent with their new aesthetic to market their new range of natural shampoos and conditioners.
Results
Creatively Squared matched Suave with creators experienced in working with feature ingredients and product texture. The images captured a sensory experience and highlighted the transparent formula for a social media savvy audience.
