Modernising brand imagery to attract millennial women

Brand Objective

Suave has been creating salon-quality products since the 1940s. Keen to modernise their brand, Suave refreshed their visual identity to connect with a millennial customer base on social media. Suave needed to create a bank of custom images consistent with their new aesthetic to market their new range of natural shampoos and conditioners.

Creative Brief

Images showcasing new naturally derived formulas featuring ingredients papaya, cactus flower and coconut. Bold imagery with block colour backgrounds to complement product packaging.

Results

Creatively Squared matched Suave with creators experienced in working with feature ingredients and product texture. The images captured a sensory experience and highlighted the transparent formula for a social media savvy audience.

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