Packing in 10 times more content for Samsonite's photography budget

Brand Objective

Samsonite, one of the world's leading luggage retailers, wanted an alternative to traditional photoshoots that would enable them to produce a higher volume of high quality lifestyle images for their brands.

Creative Brief

Samsonite was looking to depict their various ranges of suitcases and bags in use within contextually relevant lifestyle situations throughout the United States. The content needed to meet their brand guidelines and high quality standards, but also feel authentic and natural.


Without increasing their existing annual photography budget, Samsonite was able to produce 10 times more content using Creatively Squared. Over 12 months, 25 projects were completed using creators and locations throughout the country.

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