Packing in 10x more custom content for Samsonite's photography budget

Brand Objective

Samsonite wanted to maximise their marketing budget to produce a higher volume of lifestyle images for their brands.

Creative Brief

Samsonite wanted to depict their ranges of suitcases and bags in use within contextually relevant lifestyle situations.

Results

For their original annual photography spend Samsonite were able to produce 10x more images with Creatively Squared than using their previous solutions.