Conveying supreme freshness through natural ingredients

Brand Objective

Rexona needed a bank of images for a new product launch that would appeal to young males, 18-35 years old, leading active lifestyles. The new Natural Fresh collection imagery needed to be appropriate for a range of markets and communicate a more natural way to stay fresh.

Creative Brief

Showcase the product with visual cues and natural ingredients for each variant - Lime Cool and Charcoal Detox. Images must appear invigorating and convey freshness, appropriate for a global male audience.


Creatively Squared partnered with 6 creators to produce a variety of ingredient fused images for Rexona’s global product launch.

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