Always-on lifestyle content demonstrating use cases and benefits

Brand Objective

Feminine care brand Poise wanted to produce an asset bank of always-on content to appeal to 35+ year old women who may also be pregnant or post birth. Poise required a variety of images communicating the benefits, use cases and discrete nature of their products.

Creative Brief

A mix of independent women wearing product and lifestyle images depicting key triggers such as laughing or sneezing or exercising or jumping on trampoline with kids.


Partnering with creators that fit within Poise’s target market enabled Creatively Squared to produce a bank of 50 relatable and authentic images.

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