Socially relevant content for highly-engaged beauty fans

Brand Objective

Neutrogena produces scientifically tested skin care products for a wide range of users, from teens to mature consumers. To personalise their digital marketing, Neutrogena needed a bank of imagery to fill their social feeds and email marketing with fresh content that would resonate with their individual target audiences.

Creative Brief

Create a variety of images including pack shots, flat lays and lifestyle images of the target market using the product. Use colour as a visual cue for all images and feature pastel colours and backgrounds.

Results

Creatively Squared created over 200 images, in two instalments, ensuring that Neutrogena had ample content to engage their social audiences with fresh posts several times a week.

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