Lifebuoy seasonal content for Lunar New Year

Brand Objective

Lifebuoy is one of the world's leading hygiene soap brands, sold in nearly 60 countries and produced by Unilever. Lifebuoy wanted to create a series of culturally relevant images to celebrate the Lunar New Year in Vietnam

Creative Brief

Festive images presenting Lifebuoy products in a modern and colourful way.


The Lunar New Year celebration was brought to life with vibrant images featuring pops of red and gold. In just 2 weeks we delivered 30 images to support Lifebuoy campaign in Vietnam. All of the creators used key items to position Lifebuoy within the cultural context of this event.

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