Celebrating a cultural calendar event with localised content fit for the occasion

Brand Objective

Lifebuoy wanted to create a series of culturally relevant images to celebrate the Lunar New Year in Vietnam

Creative Brief

Festive images presenting Lifebuoy products in a modern and colourful way.


The Lunar New Year celebration was brought to life with vibrant images featuring pops of red and gold. All of the creators used key items to position Lifebuoy within the cultural context of this event.

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