Lifebuoy is one of the world's leading hygiene soap brands, sold in nearly 60 countries and produced by Unilever. Lifebuoy wanted to create a series of culturally relevant images to celebrate the Lunar New Year in Vietnam
Festive images presenting Lifebuoy products in a modern and colourful way.
The Lunar New Year celebration was brought to life with vibrant images featuring pops of red and gold. In just 2 weeks we delivered 30 images to support Lifebuoy campaign in Vietnam. All of the creators used key items to position Lifebuoy within the cultural context of this event.
