Kleenex facial tissues are a household staple in the Australian market. To market to this local audience, Kleenex wanted to produce some positive and relatable family oriented visuals highlighting their range of tissues.
Candid shots of family members laughing together, caring for and connecting with each other and their pets. Images are to feature Kleenex facial tissues and appear happy, warm and nurturing.
Partnering with Creatively Squared creators in the Australian market enabled Kleenex to produce homely and relatable images of real families using their products.