Making a connection with modern mums through candid family moments.

Brand Objective

Johnson’s Baby had modernised their products and were looking for a way to connect with Millennial Mums.

Creative Brief

Photograph Johnson's products appearing within real moments in modern day families


Creatively Squared were able to capture hundreds of real moments with families in 4 different countries featuring newborns from 6 weeks old up to toddlers.

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It is so easy to work with Creatively Squared from simple, short briefs to fast turnaround times and quick responses to all questions! The content has all been beautiful and we are using our new images to update our website.

Rochelle Bakhos
Johnson & Johnson

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