Making a connection with modern mums through candid family moments.

Brand Objective

Johnson’s Baby had modernised their products and were looking for a way to connect with Millennial Mums.

Creative Brief

Photograph Johnson's products appearing within real moments in modern day families


Creatively Squared were able to capture hundreds of real moments with families in 4 different countries featuring newborns from 6 weeks old up to toddlers.

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I have loved using the Creatively Squared process! It so easy to work with them from simple, short briefs to fast turnaround times and quick responses to all questions! The content that has come through have all been beautiful and we are in the process of using our new images to update our website and retailer websites too.

Rochelle Bakhos
Johnson & Johnson

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