Developing a localised visual assets bank for Häagen-Dazs

Brand Objective

Häagen-Dazs, a world-known American ice-cream brand, needed a large volume of locally relevant images for their Asia-Pacific markets.

Creative Brief

Images showing a range of people and families enjoying ice cream in lifestyle settings.


In just two weeks Creatively Squared produced 400 images for Häagen-Dazs from creators in 4 different countries in the Asia-Pacific region.

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