Lifestyle photos for Google India's annual report

Brand Objective

Google was looking to create a series of locally produced images for their annual Year in Search report for India.

Creative Brief

Images showing local Indian people using technology and engaging in specific lifestyle touchpoints such as food, beauty, fitness and automotive. The challenge was to create lifestyle images that showcased innovation and technology that look different and more authentic than your typical stock photography.

Results

Creatively Squared engaged 10 content creators from different regions of India to produce 100 images for Google’s annual report. The resulting images were a vibrant snapshot of life in India depicting a range of demographics.

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