A product launch with personality. Serving up a boldly creative persona for Accolade Wine’s newest arrival

Brand Objective

Accolade wines needed fresh ideas and unique visual identity for the launch of Cupio Rosé

Creative Brief

Capture the edgy brand personality of Cupio in an unexpected way


The resulting images were unique and bold, presenting wine in a new and creative way - without relying on traditional accompaniments such as cheese platters.

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