Colourful, on location imagery for a fun-seeking travel brand

Brand Objective

Fun-seeking travel brand American Tourister needed branded visuals capturing the spirit of adventure and self-expression. To strengthen their social media and ecommerce strategy, American Tourister wanted to create a bank of custom imagery featuring several key product ranges.

Creative Brief

On-the-go lifestyle images that show luggage products being used in travel situations. Lively and colourful aesthetic that depicts American Tourister as a fun, youthful and on trend brand.


Creatively Squared produced over 200 images for American Tourister to support the launch of 8 unique luggage collections. Working with 9 individual creators enabled access to a variety of unique and iconic locations for photographing American Tourister branded products.

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