Perks

Flexibility - work from anywhere at hours that suit you | Equity Share | Monthly long weekends | Unlimited leave - Min 4 weeks annually | Team Retreat

Overview

Creatively Squared seeks an experienced Creative Strategist to develop and execute engaging, effective digital advertising concepts for leading brands. The ideal candidate excels at crafting compelling copy, directing stand-out visuals, and leveraging data insights to optimize creative performance.

This role requires a balance of exceptional storytelling abilities, an understanding of consumer behavior, and a results-driven mindset across both brand and performance marketing

If you're passionate about producing work that captivates audiences and drives measurable impact, we'd love to hear from you.

About us

Trusted by 300+ brands globally, Creatively Squared is the leading creator production solution for brands that need efficient, effective digital creative - A new way to produce photos, short form video and digital creative for paid ads, e-commerce and social media at scale.

Our purpose is to inspire the world's creatives and help them turn their creative passions into opportunity, enabling independent visual creators around the world to make a living doing what they love. We’re bootstrapped and aiming for sustainable growth over growth at all costs.

Responsibilities

• Develop creative concepts for digital assets and paid advertising campaigns that meet client objectives
• Utilize your combined data and creative skillset to quantitatively measure campaign results and optimize future creative direction
• Stay on the pulse of consumer psychology, trends and behavior to inform persuasive creative approaches
• Lead our competitor research, diving deep into Facebook and TikTok ad libraries, social trends and other resources to ensure our customers are at the forefront of effective digital trends
• Partner with account and creative teams to align strategy and execution
• Provide feedback, support and guidance to creators to help them improve their creative quality and brand compliance

About You

• Proven experience developing standout creative concepts for brands that drive results
• Ability to quickly understand a brand’s objectives, target market and constraints to produce creative strategies
• Understanding of benefits and challenges of the creator economy, remote production and ability to help sell creative concepts and strategies to customers that come from traditional, campaign based ways of working
• Exceptional copywriting skills to craft compelling ad copy, headlines, and CTAs that grab attention and convert
• Strong art direction abilities and eye for design to ensure visuals are on-brand, thumb-stopping, and optimized for each placement
• Deep understanding of social ad platforms (Instagram, Facebook, TikTok, YouTube, Pinterest and others), retail media and e-commerce sites, content formats, and best practices to maximize performance of both brand building and direct response campaigns
• Analytical mindset to assess creative performance, identify insights, and make data-driven optimizations
• Customer-obsessed with a finger on the pulse of consumer trends, behaviors and preferences
• Excellent communication and storytelling skills to articulate and sell-in the creative vision to clients and internal stakeholders

Don’t meet all of our requirements? That’s fine there’s no such thing as a perfect candidate, we would still love to hear from you if you have 75% of what we’re looking for

Here’s the benefits for you

Outside of joining our awesome team of course.

• We’re a purpose driven organisation, check out our Manifesto here‍
• Who you are is more important than where in the world you're located. We’re a fully remote company, all our work happens over chat and video calls
• Monthly long weekends, we take the last Friday off every month
• Unlimited vacation policy - Minimum 4 weeks per year + local public holidays. If you work with us we trust you to get the job done and manage when you need time off.
• Everyone on the team receives an equity stake through our employee share program, you’re able to choose your preferred mix of salary & equity according to your risk tolerance
• We do annual team retreats to catch up with all your colleagues somewhere on this globe - next one in Bali
• We are a life-friendly team, balance is one of our core values. We know that people are not machines and each of us leads a family, friends and community filled existence outside of work, as we believe happy team members leads to happy customers and creators
• We're looking for people who align with our values, are dedicated to great work and can add to our team culture
• Top brands in SE Asia, US, UK and Australia such as Unilever, AB InBev, Google, Johnson & Johnson, General Mills and many more, leverage Creatively Squared globally to create engaging visuals for modern marketers. This is your opportunity to help create a new category and change how these well known brands approach digital marketing