POND's is a personal care brand known for providing gentle and effective skincare solutions for women. The color pink is prominently used throughout the brand's packaging, advertising, and online presence to evoke feelings of emotional warmth, playfulness, and femininity. POND's is a brand that appeals to women who want to take care of their skin while feeling confident and youthful.
POND'S wanted to create on-brand User-Generated Content (UGC) style videos for their skincare range that showcased the benefits of the product's ingredients and user experience. They sought an elevated aesthetic while maintaining a native TikTok feel.
POND's partnered with Creatively Squared, their trusted content partner for on-brand visuals, to create their foray into TikTok. Creatively Squared curated a range of skilled mobile video creators who were skincare enthusiasts and understood the premium feel of the brand.
The videos achieved a strong sense of brand cohesion, seamlessly integrating POND's visual identity and premium positioning into the TikTok format. These results were not only visually appealing and fast-paced, but they also felt authentic and stayed true to POND's brand identity.