CASE STUDY
Authentically communicating protection and parental love
Industry
Market
Use Case
Overview
Baby-centric photography that depicts a newborn wearing Huggies nappy with their parents in authentic situations. Moments must feel emotive and relatable with a bright, neutral aesthetic.
Objective
Huggies is Australia’s leading baby care brand and have developed products that protect delicate newborn skin. For this project Huggies needed ecommerce lifestyle imagery that communicated the importance of premium comfort for newborns and a parent or caregivers embrace.
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Results
Through partnering with Creatively Squared, Huggies rapidly produced a bank of 70 images featuring 7 different babies aged from just 10 days old to 3 months.
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Original assets
Completed video
