Based in Sydney, Blazenka Harvey is a creative photographer with a background in marketing. After discovering photography as a hobby Blazenka worked hard to expand her skillset and now shoots eye-catching content for a variety of small businesses and Creatively Squared customers.
We had a chat to Blazenka to find out how she got started and what motivates her to create.
I started my career in Marketing and I have worked as a Marketing Manager and Consultant for over 15 years. I was always exposed to photography having worked in retail marketing and would often attend advertising shoots.
In 2013, I signed up onto Instagram and from then on, my love for photography grew exponentially. I originally focused on landscape, architecture and travel photography.
In 2014, my family moved to China for my husband's work and that's when I decided to start a marketing blog and create stock photography. I knew that this was something I was immensely interested in and so I took courses in photography - everything from food photography to photojournalism, photoshop and landscape photography.
Once we returned from China, having dabbled in Influencer campaigns, I decided that I wanted to create more content for brands and that's when I discovered Creatively Squared.
I originally discovered Creatively Squared via Instagram. What prompted me to join was the ability to work on some big brands that I may not otherwise get access to as a photographer who was starting out.
I love that the community is full of like-minded people who are will to share tips/tricks of the trade, to share wins, and to encourage each other to grow as photographers.
I've had a quite few favourite Creatively Squared projects that I've worked on. These include the Lakmé shoot, the Grant Burge campaign, Bundaberg drinks, and Vaseline.
I always enjoy shooting a mix of lifestyle content as well as studio content.
The Lakmé campaign was also one of my most challenging as you are working with both a reflective surface and a mirrored surface.
I definitely have a minimal and clean aesthetic. I love working with light and shadows, as well as texture. For this reason, beauty and skincare photography is always a favourite of mine, as well as beverage photography.
Besides my collection of lenses (fixed and zoom), reflectors, and studio lights, I would say my large selection of props and backdrops definitely help with the scene I'm trying to create.
I mostly shoot from home and occasionally on location. I'm definitely grateful to have the beach as one of my backdrops!
I always create a storyboard prior to shooting. There is the flexibility to change on the day if a composition isn't working but the planning helps me to minimise set-up time by knowing which props and backdrops I will need on the day.
While most of my work is created by me and occasionally features me (usually my hands!) I am fortunate to have two gorgeous girls who step in as little models to hold a product.
To get into my creative zone, I love to sit with a good cup of coffee and plan out my storyboard. I also like to research the product category, not for ideas but rather to make sure that the images are different from the competition.
I follow a variety of people on Instagram but I have to say @anniset and @drcuerda would have to be two of my favourites! I love the way they combine architecture and geometry into their images.
This year, I'm hoping to focus on improving my post-production skills. While I always try and capture my scenes in-camera, I know that there's a lot that can be done in post-production to elevate an image.
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