Creativity

5 creative lighting techniques in product photography

Post by
Jitz Lim
5 creative lighting techniques in product photography

Must-know lighting techniques for flawless product photography

There are so many types of lighting techniques in product photography, and they each create different visual effects. When you're deciding what type of lighting to use it can often be overwhelming to know how many lights to use and where to place them.

To show you what's possible we are demonstrating what you can achieve with just a single flash light.

Side lighting

Side lighting is light that falls on a subject at roughly 90° to the camera. Side lighting creates the strongest sense that a subject has three dimensions.

Overhead lighting

Overhead lighting creates a soft and dramatic image by simply placing the soft box right above the product.

Bare flash

To create harsh and long shadows, simply point a bare flash directly at the product and props. Adjust the height of the flash to control the length of the shadow.

Backlighting

Placing the light directly behind the subject facing the camera illuminating it from the back helps separate the subject from background.

Blocked lighting

Create a mysterious beam of light by blocking the light source with black cards. Adjust the angle of the beam by adjusting the position of black cards.

Ready to produce customised photos & video for your brand?

Want to get paid to create visual content?

Get access to paid work opportunities with global brands. Register your interest by sharing some examples of your work.

Sign up to receive the latest digital brand strategies and case studies

Download our free guide: 20 brand campaigns using visual context to engage consumers

Sign up to receive the latest content creation tips and tutorials

Share this: 
facebooktwitterinstagrampinterest

Browse by topic

More Articles

Visual Content Creation

Deby’s journey to creative freedom: building a portfolio of global brands and fostering community bonds

Join Deby on her journey as she creates stunning content for global brands while cultivating meaningful connections in our community

Visual Content Creation

Achieve an artistic effect with the Mixer Brush in Photoshop

Blend colours on your canvas like a real painter using this handy Photoshop tool!