Engaging ecommerce imagery for active and confident women

Brand Objective

Feminine care brand Kotex designs products for empowered women who will not compromise on style and comfort. To enhance their ecommerce website, Kotex wanted to produce an asset bank of images that would appeal to their target audience of Singaporean women aged between 18-34 years old.

Creative Brief

Authentic lifestyle images that communicate individual product benefits such as natural herbal extracts and superior overnight protection.


Partnering with Creatively Squared enabled Kotex to create a bank of eye-catching images for 7 unique product lines in just two weeks.

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