I studied Fashion, Photography and Visual Communication in design school, which sparked my passion for blending creative direction with strategic communication. While working multiple gigs as a creative conceptualiser, and photographer, I got connected with Creatively Squared, and it felt like a natural next step. **
My initial experiences collaborating on brand photography projects with Creatively Squared gave me insight into the seamless process that transforms creative concepts into impactful visual stories. Now, in my role as an account manager, I bridge the gap between creators and brands – ensuring that creative visions align with brand goals, and delivering highly effective content that truly resonates with audiences.
The best part of my job is being the bridge between creators and customers. I love diving deep with brands to help them figure out what they really want to achieve visually. There's something special about taking a client's initial idea and watching it transform into something even better than they imagined. It's incredibly satisfying when we nail a campaign and see how the right content helps brands really click with their audience and build their presence. I guess you could say I'm a bit of a creative matchmaker!
What makes me good at my job is that I can see both sides of the coin – I get what makes creators tick, but I also understand what brands need to achieve. It's like being bilingual in a way – I can take a creative vision and turn it into something that actually works for the business side of things. I'm pretty good at keeping everyone on the same page too. When you can really connect with both the creators and the customer, it makes everything run so much smoother, and we end up with much better results.
The coolest part of my job is that there’s never a dull moment. One day, I might be immersed in reviewing the most heartwarming cat and dog videos, witnessing those irresistibly cute moments. On another, I could be admiring stunning food content that leaves me hungry or discovering a mind-blowing creative trick a creator used to produce an unbelievable video. It's a perfect blend of creativity and discovery that keeps me excited.
I geek out on art, culture and design. I run a garage and a multi-disciplinary studio in my house where I restore motorcycles, handcraft leather goods and explore mediums & materials to create installations and artworks. I find beauty in restoration and adding life to objects. I also like trekking in the wild.