My path into the creative world started with a degree in Communications, focusing on Visual Production. I've worked in many roles—photographer, videographer, writer, director—both freelance and in production houses. The more I worked, the more I discovered my love for managing projects and accounts, which took me from managing live events and content partnerships for a Filipino founded TechMedia app to stints in digital marketing, and finally back to where I feel I truly belong—creative content production here at Creatively Squared.
In this role, I get to channel the creativity I honed in my past roles into orchestrating projects that help brands bring their visions to life. Each day I still get to wear my creative hat, adding a touch of magic along the way. Working closely with our creators, I love to foster an environment where their talents can truly shine!
I like to think my superpower is mixing up a rich cocktail of creative production experience with a keen sense of what both creators and customers need. This blend helps me steer our projects smoothly, hitting the mark with our shared vision.
One project I’ll never forget is my first with Bundaberg Brewed Drinks. Working from briefing to booking creators opened my eyes to the incredible talent within our creator community. Seeing the final gallery come together as a result of Creatively Squared's unique production approach made me proud to be part of this team.
Another memorable project was a series of UGC videos for Temptations cat treats in the SEA market, where I had the chance to collaborate with a range of creators across the region, all showcasing their cats. I also look forward to every Shiseido brand project – the high level of studio photography skills our creators bring is always impressive.
Outside of work, I'm all about the simple joys! Coffee and more coffee, discovering new cafes and restaurants…and more coffee. When I'm not caffeinating or dining out, I’m likely playing video games or badminton, or just being a real homebody catching up on the latest TV shows and movies!