4.7× the traffic for AllModern
Run alongside AllModern’s own ads, on the same budget.
AllModern wanted more clicks, and to find out if creative could move its slower products.
Furniture is a considered buy, and most people aren’t shopping for a sofa today. So the job was to find the moments when they are, for three products, including two that weren’t getting looked at, one a high ticket sofa.
We ran alongside AllModern’s own influencer ads on the same budget, audience and dates. Brand strategy, local culture and ads made for the feed went into a system that tested them clean and kept getting smarter.
How the creative system worked for AllModern
A moment for every reason to buy
We mapped the category entry points for furniture: a dog that wrecks sofas, a patio that needs updating, a chair needed by the weekend. Each ad owned one, so AllModern came to mind in more of the moments people start looking.
Real homes, shown not told
Real creators filmed each product in real American homes, in the style of the feed, not a catalogue. We showed the benefit rather than claiming it: the dog on the sofa, the chair straight out of the box. Comfort, which can only be claimed, lost every time.
Re-edited and refilmed as it ran
Every ad was read weekly. The weakest were re-edited from existing footage, and new ads were filmed from what the audience responded to. The brand’s own ads ran unchanged and wore out. Ours kept improving, and ended up stopping more people than the brand’s.
More visits, for less
AllModern asked if creative alone could send people to products that weren’t getting attention in their catalog ads. Our ads sent 4.7 times as many people to product pages, and people were more than twice as likely to click. All three products drove traffic, including the two that needed the help. Every person who watched to the end cost 62% less than with the brand’s own ads.
Meta ad data, United States, 2026, same budget.
