Paid social creative · Meta & TikTok
The paid social creative system for brand growth.
Media buys the opportunity to see your ads. Creative determines your outcomes.
Social first strategy, native ad production and data driven optimisation to maximise the brand outcomes from your Meta and TikTok spend. Our social advertising experts lead your account and make the judgement calls, with the Creatively Squared AI platform enabling efficiency at scale.
How it works
01
Social first strategy
A category entry point portfolio. Diverse ads, each built for a different part of your total market, working together.
02
Native production
10,000+ creators in 80+ markets shoot to our strategy and your brand codes. Every ad is scored before it runs.
Pretesting
97%Excellent
Brand impact100%
Creative quality95%
Safety & compliance86%
03
Data driven optimisation
Every ad is read weekly against your outcome. Winners keep budget, promising ads are remixed, tired ads are replaced.
Brand ads made for socialSee examples →
Results
Efficiency·CPM
Every thousand times shown cost half as much as the agency’s best ad.
Spend ÷ impressions × 1,000, best ad each side, in market.
Performance·View-through rate
2.6 times as many people watched our best ad through.
View-through rate, best ad each side, in market.
Effectiveness·Brand lift
Twice the favourability lift and four times the purchase consideration, on average.
Swayable, 7,442 respondents. Average of 6 CS ads vs average of 2 brand ads, points vs control.
Improve the effectiveness of your Meta & TikTok advertising.