Real people, 80 markets Every ad pretested before it runs No media buying, no per-asset pricing
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The creative system for brand growth

Social-first strategy, native production and optimisation to increase the results of your Meta and TikTok marketing.

Book a call → See how it works
KitKat
Whiskas
Vanish
GLAD
Canesten
KitKat
CLR
Burt's Bees
KitKat
Whiskas
Vanish
GLAD
Canesten
KitKat
CLR
Burt's Bees

Trusted by the world’s biggest consumer brands

UnileverNestléP&GMarsReckittKimberly-ClarkHeinekenBIC

What it takes

Effective brand advertising on social requires three things

✓Seen, and on brand. Ads that get skipped have little impact, and attention without branding is entertainment.
✓More creative than one hero can provide. Your buyers come to the category in different moments. A portfolio covers them, one ad can’t.
✓A consumer-focused, data-driven approach. Made for how people actually watch, and read weekly against live results.
3s view rate
73.5%
View-through
11.9%↑ 4.0x
CPM
£3.69-44%
Engagement
63.2%

How it works

One system, four parts

Setup happens once at account level. Then every campaign runs through strategy, production and optimisation.

01 · Setup

Agree the objectives

What you’re building, how you measure it, your media plan and your partners. Agreed once, applied to every campaign.

→
02 · Strategy

Plan the portfolio

Each campaign becomes a set of concepts covering your buyers’ moments, sized from your media plan.

→
03 · Production

Make it, on brand

Real people shoot every concept, native to the feed. Every ad is pretested before it spends anything.

→
04 · Optimisation

Improve it weekly

Winners scale, promising ads get remixed, tired ads are replaced. The learning carries forward.

Your account, once Every campaign
Weekly decisions.First portfolio live in four to six weeks, including your approvals.
See the full system →

Results

What the system delivers

Anonymised results from live accounts and independent studies. Named case studies are shared in conversation.

Same brand, same spend, same flight

4x the people stopped to watch

Creatively Squared2.33m
Brand’s campaign0.58m

3-second views at equal spend, one global brand, one market, full campaign totals.

Cost per completed view, over time

Cheaper attention, week after week

Portfolio, weekly managed Campaign asset

Cost per completed view across an eight-week flight, anonymised confectionery account.

Reliability, all client brand lift tests

95%of our ads produced significant brand lift

versus 76% of the brand ads tested alongside them.

Statistical significance on brand favourability, independent forced-exposure studies.

Not just authentic. Effective.

Average lift versus control across all client brand lift tests.

Creatively Squared ads The brands’ own ads Influencer-style ads

Brand favourability

Us+4.8
Brand+3.6
Influencer−1.1

Purchase intent

Us+4.4
Brand+3.2
Influencer+0.3

Brand association

Us+4.7
Brand+2.8
Influencer−0.5

Native-looking ads that move brand metrics like the brands’ own creative. In every head-to-head we’ve tested, influencer-style ads produced no significant lift.

Percentage-point lift vs control, averaged per ad across all client brand lift tests. Weighted equally per test, the story holds: parity on favourability and intent, a clear win on association. Independent forced-exposure studies.

Start here

Start with a strategy call

Thirty minutes on your situation and your objectives: what you’re trying to build, how you measure it, and where your paid social sits today.

✓Your objectives and how success is measured
✓Your current setup and partners
✓An account audit, if you want one, read-only, yours to keep
✓The case studies that match your category

The first ninety days prove the system in your account. Success criteria agreed in setup, read weekly together. If it hasn’t earned its place by month three, walk away.

Book a strategy call

No deck, no pitch. Your account, your objectives, and what the system would do with them.

One all-inclusive fee, set from your media plan and brand objectives.

Book a call →

Built for brands investing $300K+ annually in paid social

For social effectiveness, the best creative system wins: the one that learns, adapts and improves.