Paid social creative · Meta & TikTok
The paid social creative system for brand growth.
Media buys the opportunity to see your ads. Creative determines your outcomes.
Social first strategy, native ad production and data driven optimisation to maximise the brand outcomes from your Meta and TikTok spend. Our social advertising experts lead your account and make the judgement calls, with the Creatively Squared AI platform enabling efficiency at scale.
How it works
01
Social first strategy
A category entry point portfolio. Diverse ads, each built for a different part of your total market, working together.
02
Native production
10,000+ creators in 80+ markets shoot to our strategy and your brand codes. Every ad is scored before it runs.
Pretesting
97%Excellent
Brand impact100%
Creative quality95%
Safety & compliance86%
03
Data driven optimisation
Every ad is read weekly against your outcome. Winners keep budget, promising ads are remixed, tired ads are replaced.
Brand ads made for socialSee examples →
Results
Results·Brand ads vs our ads, isolated test
All 21 of our ads beat both brand ads on three-second views.
Isolated week, 13–20 Sep 2025, one ad set per ad at equal spend, identical targeting. CAD.
Performance·3-second view rate
3.6 times as many people stopped to watch, 5.8 times for our top three.
3-second plays ÷ impressions, isolated week. 2 brand ads, 21 of ours.
Performance·Completion rate
3.4 times as many people watched to the end, 9.7 times for our top three.
100% plays ÷ impressions, isolated week. Our top three are six-second ads.
Improve the effectiveness of your Meta & TikTok advertising.