Paid social creative · Meta & TikTok
The paid social creative system for brand growth.
Media buys the opportunity to see your ads. Creative determines your outcomes.
Social first strategy, native ad production and data driven optimisation to maximise the brand outcomes from your Meta and TikTok spend. Our social advertising experts lead your account and make the judgement calls, with the Creatively Squared AI platform enabling efficiency at scale.
How it works
01
Social first strategy
A category entry point portfolio. Diverse ads, each built for a different part of your total market, working together.
02
Native production
10,000+ creators in 80+ markets shoot to our strategy and your brand codes. Every ad is scored before it runs.
Pretesting
97%Excellent
Brand impact100%
Creative quality95%
Safety & compliance86%
03
Data driven optimisation
Every ad is read weekly against your outcome. Winners keep budget, promising ads are remixed, tired ads are replaced.
Brand ads made for socialSee examples →
Results
Effectiveness·Brand lift
Ahead of KitKat’s ads on intent and message, far ahead of influencer posts.
Meta brand lift study, points vs control, strongest ad per group.
Efficiency·Cost per completed view
By round three, each completed view cost 82% less.
Spend ÷ 100% views. KitKat brand ads vs our rounds 1 to 3, same campaign.
Performance·3-second view rate
Nearly three times as many people stopped, four times for our best ad.
3-second plays ÷ impressions. Head-to-head test, identical budgets and targeting.
Improve the effectiveness of your Meta & TikTok advertising.