Paid social creative · Meta & TikTok
The paid social creative system for brand growth.
Media buys the opportunity to see your ads. Creative determines your outcomes.
Social first strategy, native ad production and data driven optimisation to maximise the brand outcomes from your Meta and TikTok spend. Our social advertising experts lead your account and make the judgement calls, with the Creatively Squared AI platform enabling efficiency at scale.
How it works
01
Social first strategy
A category entry point portfolio. Diverse ads, each built for a different part of your total market, working together.
02
Native production
10,000+ creators in 80+ markets shoot to our strategy and your brand codes. Every ad is scored before it runs.
Pretesting
97%Excellent
Brand impact100%
Creative quality95%
Safety & compliance86%
03
Data driven optimisation
Every ad is read weekly against your outcome. Winners keep budget, promising ads are remixed, tired ads are replaced.
Brand ads made for socialSee examples →
Results
Results·Brand ads vs our ads, same audience and budget
Same audience and budget for 14 days, only the creative changed.
Meta, 1–14 June 2026. Rates per impression, average of 16 CS ads vs average of 3 brand ads.
Performance·Click-through rate
Our average ad drew 2.8 times the clicks, our best ad six times.
Link clicks ÷ impressions. Same test, same account. Brand best 0.67%, brand average 0.41%.
Efficiency·Cost per click
Each click cost a fifth less than with the brand ads.
Spend ÷ link clicks, portfolio average each side. Best-ad cost per click is not in the report.
Improve the effectiveness of your Meta & TikTok advertising.