Neither agency nor software, our managed technology solution combines social-first creative strategy, native ad production and AI-powered optimisation to deliver 2-5x improvements in attention, conversions and brand outcomes from your existing media spend.
Media creates the opportunity to see your ads.
Creatively Squared determines whether they work.
Paid social is the largest media channel in the world, $306 billion a year and 2 hours 41 minutes of daily attention. It is also the only major channel where the price you pay depends on the creative you run.
Platforms price your reach in real time, and engaging creative wins cheaper impressions. Creative isn't a cost outside the media budget, it decides what the media budget buys.
Feeds are curated by algorithms that rank your ad against every post, meme and video, not just other ads. Clearing that attention bar is a creative job.
Most placements can be skipped inside two seconds. Reach only counts once someone actually watches, so attention is earned ad by ad, never bought.
Audiences skip anything that signals advertising before the message lands. The most effective social ads look like social content, made with advertising craft.
None of this is a problem to fix. It is how the medium works, and the brands that build for it get more from every media dollar they already spend.
Rather than adapting existing campaign and TV production models, Creatively Squared was built from first principles to maximise the return on your paid social investment.
Our strategy translates your brand and campaign objectives into a creative portfolio designed to engage your total audience, building long-term mental availability alongside short-term sales, with broad reach through ads people actually watch.
20 to 30 distinct concepts per period. The portfolio is the unit of planning, not the ad.
The most effective social ads look like social content. Our production combines real people in real environments with advertising craft and brand discipline at scale across 80+ markets.
Your codes, your message, your sign-off. Creators are production talent, the brand stays the message.
Optimisation is continuous. Every ad is pretested for brand consistency, creative quality and compliance, then weekly creative analysis decides what to pause, remix or replace with new ads, all managed by our team.
The learning carries forward into every next cycle, so the portfolio compounds instead of resetting.
Strategy without production is a deck. Production without optimisation is content. Optimisation without strategy is reporting.
The loop is the product.
TV ads are shot like TV shows. Radio ads sound like radio. Social ads need to look and feel like social content or the skip comes before the message. Real people, real environments, vertical, sound-on, captioned, with your brand codes carried throughout.
On auction-priced media, attention and the media bill are the same lever. Ads people watch cost less to deliver, so the same budget reaches further and works longer.
In one account we measured, the brand's existing creative completed at a 0.44% view-through rate and $0.50 per completed view. By week three the system's portfolio was completing at 2.24% and $0.09. Same brand, same budget, same platform.
The difference was the creative, compounding weekly as the loop made its pause, remix and replace decisions.
Brand lift and purchase intent against the same brief and media spend, with 721% higher click-through along the way.
Brand favourability, delivered alongside a 48% lower CPM. The ads people watched cost less to run.
Purchase intent, with 15x ThruPlay completions and an 80% lower cost per completed view.
Creatively Squared owns one layer, the paid social creative outcome. Everything else stays exactly where it is.
The big idea, key visuals, the campaign moments. We translate their work into a paid social portfolio that runs between and beyond the campaign flights.
Strategy, native production and weekly optimisation for Meta & TikTok. We make the ads, keep them on brand, and keep them working.
Bidding, placement and budget stay theirs. We supply a continuous stream of performing creative and the creative intelligence that makes their media cheaper.
We don't buy media. We don't do influencer marketing. We don't sell content by the asset. We make ads, and make them work.
Strategy, production and optimisation as one continuous loop, and why neither a hero campaign nor a mountain of content can do its job.
→Auction pricing, algorithmic feeds, skippable formats and the polish penalty. The campaign model wasn't wrong, its assumptions expired.
→Pre-launch research predicts, post-launch data knows. What changes when the portfolio faces real decisions every week.
→We'll map your current creative against the account, show you where the ceiling is, and what a portfolio built for the medium would change.
Book a callAnnual partnerships priced as a percentage of media spend, from $10K a month, with a 90-day performance break. If the results aren't there, you walk.