Pampers
United Kingdom
November 4, 2025
Pampers UK runs a balanced mix of short UGC-style videos, carousels of variants, and clean packshot statics. Messaging clusters around overnight dryness, skin protection for newborns, and leak-lock confidence, with clear Shop Now/Learn More CTAs.
Visuals favor soft, nursery tones, close-up product demos (absorption/pour tests), and parent–baby moments with bold subtitles for sound-off. Creative is brand-consistent and benefit-first, with quick 0–3s hooks that suit Reels and vertical placements.
Always-on vs. light seasonal tilt (evergreen benefits over promos). Against Andromeda, the breadth of formats and recency rotation likely sustain delivery; biggest upside is more creator-led testimonials and size-selection guidance to lift CTR and lower CPA.
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Test 6–15s creator hooks: overnight dryness, skin sensitivity, value/subscription.,Add size-finder carousel with price-per-unit and “Subscribe & Save” CTA.,Refresh first frames biweekly; run 9:16 Reels-first with bold claims in 3s.
Lead with 0–3s benefit proof and visible malodor removal before branding.,Scale UGC split-tests: creator demos with captions and quick scent payoff.,Use catalog/DPA sets and multi-scent carousels; rotate weekly hooks.