Creative mix skews to short-form video, scent carousels, and clean in-home statics. Hooks center on odor elimination, mood-setting/aura, and room-specific benefits; CTAs commonly “Shop Now” and “Learn More.”
Seasonal spikes (holidays, spring-cleaning) with value bundles/coupons. Strong brand codes—logo lockup, scent colorways, tidy kitchen/bath vignettes—while rotating fragrances sustains novelty.
Andromeda implications: reasonable variety/recency, but openings need punchier 0–3s, tighter problem–solution framing, and more UGC/creator demos to boost thumb-stop and social proof.