Plan, schedule and manage your Instagram: Everything you need to know about Creator Studio

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Managing, planning and scheduling Instagram posts has been a long-standing headache for many users. Until now, the Instagram app had no function for users to schedule and publish posts at a later date. With no options in app, many third-party apps and services tried to fill the void but the API restrictions put in place by Instagram’s developers made this difficult. 

Previously, this service was provided for managing business pages on Facebook. It was originally rolled out for IGTV videos on Instagram and has now been extended for users to publish posts onto the platform. Instagram accounts with a business or creator profile will now be able to see in advance exactly what their publications in the Instagram feed will look like and edit them if required.

Available only on desktop or phone browser, Creator Studio enables users to schedule posts, access better insights and so much more. Managing your Instagram account just got a whole lot easier, here’s everything you need to know:

How to Add Instagram to your Facebook Creator Studio

Before you start, ensure you have a BUSINESS or CREATOR Instagram account and that it’s connected to a Facebook Page that you manage.

  1. Visit your Creator Studio and look for the Instagram icon at the top. Click Try It Now.

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2. Click to connect your Instagram account. 

  • If your Facebook and Instagram account is not connected, connect your Instagram account to Facebook.

  • If your Facebook account is already connected to the Instagram account, click to connect to the page.

  • If your Facebook account is already connected to the Instagram account, but you want to use another Instagram account to use on Creator Studio, you should click Connect another Instagram account.

  • If you have several Instagram accounts and all of them are already connected to your Facebook page or pages, you should click Continue with connected accounts.

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3. The default settings will allow others who manage your Facebook Page to also be able to access your Instagram account management. To update or change these privileges, visit Creator Studio > Preferences > Your Page > Manage Page Roles.

 And that’s it! Once you complete the above, you’ll automatically get access to Instagram tools in Creator Studio.

Now let’s discuss all the things you can do and features to access through Creator Studio

Content Library

In the Content Library, you can sort your Instagram posts by post type: All Content, Video, Photo, Carousel, Stories, and IGTV.

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You can also see the same individual post analytics that is shown in the Instagram app.

Schedule Instagram posts and IGTV videos

Here’s how to schedule a post on Instagram:

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  • Click “Create Post” in the top-left of the page

  • Select “Instagram Feed,” to open a window where you can upload your photos, carousel posts, write your caption, hashtags and add a location.

  • When everything is ready click the down arrow beside the publish button and select - Schedule

  • Select appropriate day and time

  • To see your scheduled posts and IGTV videos, select in the Content Library under the Scheduled heading in Post Status

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Note - Creator Studio can only schedule and publish posts to the Instagram feed, and IGTV. Users cannot plan to publish Stories. 

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More accurate Instagram insights

When you click on the Insights view (left-hand navigation menu), you can see Instagram account analytics sorted by Activity and Audience.

  • Activity Insights shows actions people take when they engage with your account, reach and the total number of impressions of your content over the last 7 days.

  • Audience Insights provides data such as the age and gender of your followers, the top cities and countries where your followers are located. 

One of the most useful insights shared is the time when most of  your followers are on Instagram allowing you to choose your ideal day and time for posting.

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Instagram Inbox and comments view

You can now manage your messages and comments directly from Creator Studio. The Inbox displays comments on all posts published from your account. Unlike comments in the application itself or in the web version of Instagram, Creator Studio has some extra convenient functions.

In addition to replying to comments, you can apply additional statuses to them:

  • Mark as done

  • Mark as unread

  • Mark as spam

How to manage your comments through Creator Studio

  1. Log in to Creator Studio Facebook

  2. Go to the Inbox section.

  3. Click on Instagram tab to manage your comments

  4. Click on Instagram Direct tab to manage your DM’s

  5. Reply, delete and set statuses accordingly

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As you can see from this overview, there are many useful functions of Creator Studio that allow you greater control and management of your Instagram accounts. We hope the developers will continue to improve the ease of use and features for the platform. 

It is likely that this ability to plan and schedule posts on Instagram is initially being tested via its integration into Creator Studio and in the future, developers may add a scheduler directly into the Instagram application. In the meantime we hope you enjoy using these new features. Will this new feature make your life easier?