Scandinavian design is renowned for it's elegant simplicity, functionality, and clean minimalist lines. Julie Stuart from Clever Poppy joins us on the blog this week to discuss the elements of Scandinavian design that you can easily incorporate into styling your own space.
Stick with a neutral base
One of the key aspects for scandi styling is keeping it beautifully neutral overall, with a soft colour base. Think of a colour palette based on white, grey, beige and/or black as your overall look. You can add in some contrasting colours if you want (pastels or dusky colours work best – stay away from primary colours if you can!) but overall keep it simple.
Scandi captures are so often bathed in light, with a crisp, minimal look. This means capturing your image in great natural light (avoid using a flash). Having said that, a Scandi aesthetic also embraces shadows and moody lighting. This works particularly well in early morning or late afternoon when the sun cascades into a room and gives a lovely inviting effect. On this note, candles are also a great way to add a scandi vibe to a space.
Bring in nature
Scandi imagery often incorporates flowers, foliage, branches and leaves etc. The best thing to do is keep it as natural and authentic as possible (not too ‘arranged’), so that the look brings the outdoors in.
Texture texture texture
Another way to bring about a Scandi feel is to add plenty of natural tones into your space. Things like wood, concrete, marble, and leather. The idea is to embrace well crafted possessions, rather than cheap throw-away consumables. This doesn’t have to mean buying expensive designer goods - your local vintage store might have something perfect! Another way to add texture is also through soft furnishing, such as rugs, cushions, cosy knits etc, that make you want to jump right into the shot.
Keep it minimal
Scandi style is quite an understated look that just exudes style rather than shouting out 'look at me!’. I often remove a couple of things before I finish styling. Overall the look works well if it is relaxed and peaceful.
About the author
Julie Stuart from Clever Poppy
Julie is a kiwi mum of two who has built a clever creative business which makes it easier than ever to create beautiful DIY additions to your home. Clever Poppy is all about giving you the chance to take time out to create something beautiful, without the hassle of sorting out instructions, figuring out where to buy supplies and creative planning.
Follow Julie on Instagram: @cleverpoppy
Visit online: cleverpoppy.nz