The secret life of the Instagram Husband

They say behind each great man is an even greater woman — well in our case behind every great Instagrammer is usually a very patient partner! Do you remember that viral video about the Instagram Husbands? For some of us that was a bit more like real life than satire! (The video is below if you aren't familiar with it or want to giggle at it all over again!)

Whether or not it is your actual spouse, or just a friend who has earned the title, its no secret we often need a hand to capture that perfect photo. Instagram Husbands are usually responsible for moving furniture, holding up lighting and props and offering plenty of support and encouragement. This week we have turned the blog over to them to find out what they really think about their role behind the scenes.

As well as answering a Q&A about their lives as full time Instagram Husbands they have even taken up the challenge to create their own flatlays in the spirit of Movember.

Let's see how much they have been paying attention to what we do!


Paul - Instagram husband of Nikki @revisededitionstyle

Do you consider yourself an Instagram husband and how involved are you with Nikki's creative photo taking?
I’d have to say yes – Instagram now rules my life. A year ago, I had no idea that a flatlay was a thing but now I’m well aware of the religious following this art form has. All my mates also know the basics of flatlaying and will randomly start talking about it just for a laugh.

Tell us about how you have helped Nikki with her photo shoots?
I’m never entrusted with any artistic roles with any photoshoot and that’s probably a smart move by Nikki. However, I can expertly hold a reflective screen with one hand while drinking a beer with the other. This one time I had to hold the cat to make it look like he was reading a cookbook. That was definitely an Instagram Husband career highlight.

When it comes to Nikki's photos do you ever offer your creative advice - and is it well received when you do?
I do not give Nikki any creative advice. I’m smarter than that. I’ve seen other people throw their two cents in and it never ends well so I’m happy to learn from their mistakes.

If you were going to style a flatlay yourself what tricks have you learned from watching Nikki in action?
The most important thing about flatlaying is having lots of junk to put in the photo. This junk will invade your entire house. I even had it written into my wedding vows that I would accept that Nikki’s 'clutter' was in fact 'essential homewares'

What advice do you have to give to other Instagram husbands out there?
Your home will be rearranged almost daily so just get used it. The intention is always to create space in the areas with the most desirable light. My absolute favourite is when the dining table is shifted and I crack my head on the low hanging light fitting.

You'll never be allowed to just eat the food when it's ready. First, it'll need to be perfectly presented, props located and arranged, furniture shifted (see above) and then photographed. This food was ready ages ago, please stop teasing me. It’s also important to learn the terminology, vignettes are very different from flatlays and dear God please don't get them confused.


Scott - Instagram Husband of Ruth @thecontentcreative

 

Do you consider yourself an Instagram husband and how involved are you with Ruth's creative photo taking?
I have no choice but to be an Instagram husband, I try to play to my strengths though in how I support Ruth. For example organising new credit cards because the bank has cancelled ours after someone orders multiple $1 homeware items from Tianjin or Quanzhou.

Tell us about how you have helped Ruth with her photo shoots? 
Just the usual - holding items, my legs and feet have starred in shots, never touch your food before it's online, always be on the lookout for textural walls.

When it comes to Ruth's photos do you ever offer your creative advice - and is it well received when you do?
I used to try to offer creative advice but I've learned that my opinion is wrong, so I stick to compliments now.

If you were going to style a flatlay yourself what tricks have you learned from watching Ruth in action?
Light is the most important aspect. Checking the weather and scheduling your life around the daily "Instagram photography" window is the best way to setup the perfect shot. It's also easier to pull out every item you own then decide what to use rather than deciding what you need first.

What advice do you have to give to other Instagram husbands out there?
Set up your notifications so you're always one of the first to like a post, this is critical.


Josh - Instagram husband of Heidi @heidi_lisa_loves

Do you consider yourself an Instagram husband and how involved are you with Heidi's creative photo taking?
Most definitely! When Heids first started, I was technical support as she didn't know her way around the camera. She has overtaken me in these skills now! Heids often asks for ideas when it comes to 'themed' photos and I think I can claim that one or two of her funny hashtags are mine!

Tell us about how you have helped Heidi with her photo shoots? 
Yeah, I'm certainly Heids's lackey when she's shooting. I've had to move props, construct props and take photos when she moves to being in front of the camera. There's been a few times where we're argued about taking photos before eating too. I'm normally the cook, so when I'm finished cooking I'm starving!!!

When it comes to Heidi's photos do you ever offer your creative advice - and is it well received when you do?
I only offer advice when it's asked for. This is Heids's thing, but I'm always happy to assist when she asks.

If you were going to style a flatlay yourself what tricks have you learned from watching Heidi in action?
Heids always has items that logically go well together. There is also a link between them, like the colour palette. Heids always has a pop of colour from a favourite prop, a splash of life with the use of plants or flowers and a mix of textures and heights to create layers within the photo.

What advice do you have to give to other Instagram husbands out there?
Embrace it! If this is something that your partner loves, you should support them. I know that Heids loves her Instagram feed and she has made many new friends from being on here. It's also helped give her inspiration for styling our home, which I think looks awesome! 


Mark - Instagram Husband of @marita_brown_69

Do you consider yourself an Instagram husband and how involved are you with Marita's creative photo taking?
I think I do consider myself an Insta husband & I'm pretty involved (we all are at times, much to the delight of our two sons!!) in the flatlays, not that I'm an expert at all but I do help when she asks

Tell us about how you have helped Marita with her photo shoots? 
Well Marita actually uses my phone as her phone basically takes crap photos. We do have a fantastic new camera so I'm encouraging her to learn how to use it.
I've been known to hold lights, get cat/kittens off the flatlay and way too many times we have all been told "Don't eat your dinner yet, I haven't taken the photo" Or "Don't touch anything there or eat that coz it's for my flatlay" and it's not unlike Marita to be snapping a flatlay as we are waiting in the car to go somewhere, we just roll with it now

When it comes to Marita's photos do you ever offer your creative advice - and is it well received when you do?
In the earlier days when Marita started her flatlays she, by her own admission, wasn't that confident. She would show me other flatlays and ask why theirs were so good. I would point out to her things I could see like shadows, filters and different lighting. She actually took on the advice and read up a lot on flatlays I think it paid off as she's not too shabby now!

If you were going to style a flatlay yourself what tricks have you learned from watching Marita in action?
It must be topical. It must have just the perfect amount of light - taken at the back door in the morning against a white backdrop seems to be the go and it must not be cluttered. I would even need to stand on a chair too to get the perfect shot!

What advice do you have to give to other Instagram husbands out there?Just support your wife and her endeavours, if it makes her happy then the whole family is happy. Be ever ready to find props even if that means stalking through gardens and if she asks your advice, be truthful.
 


Jeremy - Instagram Husband of Allison (Ehly) @imehly

Do you consider yourself an Instagram husband and how involved are you with Allison's creative photo taking?
I’m not quite sure what constitutes an "Instagram husband” but I try and assist Ehly with her photo taking on social media by (i) taking her to interesting cafes / venues for her to snap shots and (ii) occasionally taking a photo of her when she asks. 

Tell us about how you have helped Allison with her photo shoots? 
Ehly’s photo’s are mostly quite well thought out so I assist mostly by suggesting a cafe or a product that she could maybe feature.  After being together for a couple of years, I am now well aware enough not to start eating my food the second it arrives. So that it can be featured on her instagram. 

When it comes to Allison's photos do you ever offer your creative advice - and is it well received when you do?
My “advice” on her photos are quite limited to picking between two already styled shots when she asks me for my opinion, which she does quite often.  I quite like to think my views are well received. 

If you were going to style a flatlay yourself what tricks have you learned from watching Allison in action?
I have gathered that lighting is very important and having a “hero” object is also important.  Other than that, I would expect to be quite average at the flatlay game. 

What advice do you have to give to other Instagram husbands out there?
Be as supportive as you can to your wives re the instagram photo taking.  As the saying goes, happy wife happy life.