Wake up inspired: Meet the print designer creating affordable art for stylish home interiors


Kate Fenning is the designer and founder of online art prints store Yorkelee. Kate studied graphic design and worked in marketing and advertising at various ad agencies around town, before giving it all up to become proud mother of her two boys. Kate started Yorkelee prints after going on maternity leave, wanting a better work-life balance and doing what she loves – creating art and spending more time with her kids

Q&A with Yorkelee founder Kate Fenning

Yorkelee founder Kate Fenning

Yorkelee founder Kate Fenning

How would you describe your creative style?
Eclectic minimalist - I made that up but it sounds good.

What kind of equipment do you use?
Sony digital camera, Mac computers, iphone, Epson large format printers

What inspired you to start your own creative business?
I went on maternity leave to have Yorke, didn’t want to go back into advertising, wanted better work/life balance. It started as a hobby, didn’t ever expect to start it as a business, it just evolved organically from a ‘need’ that ended up being other people's need, I feel like a lot of good businesses start from a question being answered, a need for something that isn’t yet available.

How did you come up with the name Yorkelee?
It’s the combination of my boys names - Yorke Levi and Morrissey Lee. I condensed it to Yorkelee, it was the best I could come up with at the time lol

What did you do before Yorkelee?
I studied Graphic Design at uni, then worked in Advertising doing pretty much everything, project manager, studio manager, operations manager which gave me a great understanding in running and maintaining profitable businesses.

What has been the best part of your Yorkelee journey so far?
I’m still super grateful everyday that people love my designs and want to buy them. I get excited seeing customers excitement and love for our work.


What inspires your beautiful prints?
All of the designs tell a story, they’re the evolution of me really, the different stages in life that I have been through and what I’m feeling at the time. I get inspired by experiences and channel that creatively.

Do you have a favourite print collaboration you have done so far?
The collaboration with Catherine from @the_stables_ would have to be my all time fave. I also love our HP collab for the Vogue event we did last year.

The Styler wall art print collaboration with The Stables

The Styler wall art print collaboration with The Stables

If you could collaborate with any creative who would it be?
I would love to collab with Ikea, who wouldn’t, that’s my ultimate dream.

Do you get warm fuzzies when you see your prints hanging in people's homes?
Of course, that’s our WHY.

Can you tell us why the theme ‘Home is where the ART is’ resonates with you?
I'm all about creating affordable art for the home. I believe everyone deserves to wake up in an environment that inspires them.

Can you share a few of your favourite images and why you love them?

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It's my fave gallery wall. Was taken for an interview I did with The Canberra Times last year.

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It shows the balance between comfort, practicality and style. I believe you can have it all.

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Styling kids bedrooms is so much fun.

Kate is the guest host of our ‘Home is where the ART is’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Kate’s photos on her Instagram account @yorkelee_prints and visit her website yorkelee.com.au

Sugarcoated Creativity: Meet Jenna from Love Bites Cookies

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Meet Jenna!

I love all things pretty and sugary. I have a massive sweet tooth, and I combined these loves and created a little business. I now have the ability to add extra sweetness (with my cookies) to people’s special celebrations which is such an honour.

I love travelling the exploring the world with my husband. We also have a beautiful golden retriever who adds so much love to our lives.

Q&A with Jenna List

What inspired you to start your own creative business? 
I've always loved baking. When I was 4 I used to sit at the bottom of my slippery side each day in the dirt and make 'mud pies' for my neighbours... thankfully, my treats taste a whole lot better these day but  apart from the location and the ingredients, not much has changed. If I'm using my hands and creating pretty things to give for people I'm happy!  My family and friends spent a long time encouraging me to turn my hobby of baking into a little business (I, like a lot of you, struggle with self doubt) but eventually I listened to them... and here we are!    

How would you describe your creative style?
Sweet 😂 and pretty


How do you come up with fresh ideas for your cookies? 
To be honest, icing 500 cookies the exact same way can get a little boring. Although I do take corporate orders, I enjoy the creating the smaller, personalised orders more.  I try to mix it up and use different techniques from piping to painting to drawing on my cookies. I'm constantly experimenting and learning new thing through trial and error.   


What are some of your favourite materials to work with? 
As long as I have butter, sugar and flour, I'm pretty happy in the kitchen.  But for styling, I love to use fresh flowers and different papers, materials and pretty plates. 

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Do you have a signature style that you are known for? 
Not really, but its always so fun when people go to a party and message me telling me they saw and enjoyed some of my cookies.  There are a lot of incredible bakers out there.  I used to do wedding cakes and other sweets but these days I focus more on sugar cookies because they give me the most joy.  I see decorated cookies as little edible artworks. 


What has been one of your favourite projects you've worked on? 
Oh goodness... there has been so many.  I'm in love with the sausage dogs I created for valentines day.  Over the past year I've created a few 'Claris the mouse' themed orders.  I love Megan Hess' work, so it's always lovely to create cookies to match her book.  It's such a sweet theme for a little girls party.  The first cookie order I did with this theme was hard to part with! 

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Can you tell us why this week’s ‘Show me the love’ creative challenge theme resonates with you?
We all need more LOVE in our lives.


Sometimes I create cookies that I just love and don’t want to part with.... but I love that so many people are going to enjoy these.

Jenna is the guest host of our ‘Show me the love’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Jenna’s photos on her Instagram account @lovebitescookies and visit her website lovebiteslifestyle.bigcartel.com

Meet the Creatives: Sarah Shanahan

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Meet Sarah!

I am a professional organiser with a passion for restoring order and calm into my clients homes. I love all things interiors and am a married mother with four beautiful grown up kids.

Q&A with Sarah Shanahan

How would you describe your creative style?
I love warm, Scandi style minimalist interiors. Organised of course!

What kind of equipment do you use?
A varied range of organising tools.


Can you tell us why the ‘Organise Me’ theme resonates with you?
Hosting this week’s theme is a huge honour for me as my Instagram feed is carefully curated with the aim to inspire others to get organised and restore calm back into their homes and lives. I can't wait!

What are your top 5 tips for staying organised?

  1. Have a vision for how you want the space to be, if you can visualise it you are more likely to achieve it. 

  2. Pick a small area to declutter first to get you started, so you can see instant results and therefore be more likely to keep going. 

  3. Make a pile of 'keep' 'maybe' 'donate' and 'toss'

  4. Ask yourself...'do I need it, love it, use it?' If not let it go! Or put simply, 'does it spark joy?' ( thanks Marie Kondo!) 

  5. Practise tidying up at the end of each day, everything needs a home and needs to be returned to its home at the end of every day. 

    Most importantly - ENJOY YOUR POSSESSIONS!

Can you share a few of your favourite images you have created and why you love them?

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To remind us all that there is beauty and joy in the simple things

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A lot of my images on my Instagram feed are flatlays that I have created, I love telling a little story through a flatlay

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I unpack and install a lot of kitchens in my job and I want to portray what I do in a simple joyful image.

Sarah is the guest host of our ‘Organise Me’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Sarah’s photos on her Instagram account @sarahshanahan_lifestyle and visit her website sarahshanahan.com.au

Creativity that sticks: Meet the designer who turned her hobby into a niche creative business

Meet Yael

I'm a graphic designer and an all round creative enthusiast who loves all things that incorporate DIY and creativity. I also have a background in painting and sculpting but for the last nine years I have been following my passions for paper crafts and photography. The idea for my sticker business was inspired by my love of scrapbooking which I was immediately drawn to for it’s endless creative possibilities. It is such a rewarding medium that allows you to create and cherish lasting memories.

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Q&A with Yael Yaniv

What inspired you to start your own creative business?
I found there was such a limited range of stickers available in Hebrew so I started making my own. and I now create collections for scrapbooking and planners in both Hebrew and English. My backdrop collection stemmed from my love of photography, I love photographing all sorts of textures and would routinely use my wooden floor boards at home as a backdrop for my photos. It was 9 years ago that I first had the idea to print an image of a wooden backdrop and the collection grew from there. Now I see backdrop potential everywhere I look and print them both as magnetic backdrops and as firm ones-double sided on light metal for my store.


How would you describe your creative style?
I love minimalism. both in my life and when I create I like to keep things simple.

What kind of equipment do you use?
I take all my photographs for instagram with my iPhone and use my own backdrops, of course. My DSLR only comes out for backdrop shoots and special family occasions.


Can you tell us why the you think it’s ‘what’s underneath’ that counts?
I love all the creative possibilities that backdrops enable in your photography by using different textures like marble, wood, stone and concrete. By using different backdrops I can easily add context and use different colors to enhance my creative vision.

Can you share a few of your favourite images you have created?

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This backdrop is one of my favorites, the idea for it struck me one morning when I wanted to take photo in bed and the light was just horrible outside. I thought to myself how great it would be to have a backdrop of linen and blanket so that I could capture the same effect of my bedroom.

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This photo depicts some of my favourite addictions - stickers, flowers and granola for breakfast

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I photographed this backdrop at the Portobello Market in London a few years ago and as I adore the city it is still one of my favorites.

I have always enjoyed participating in the Creatively Squared weekly challenges and I’m so happy that I have had the opportunity to get to know the community and meet so many talented people from all around the world - sponsoring and hosting this week’s challenge is the icing on the cake!

Yael is the guest host of our ‘What’s Underneath’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Yael’s photos on her Instagram account @yaelyaniv and shop her collection from her etsy store - Yael Yaniv  

Meet the Creatives: Katherine Dorrington

Meet Katherine!

I am a photographer and stylist who loves working with flowers and the natural world. I offer product photography and social media content for creative business. I love books, I’m addicted to magazines and I enjoy searching for the perfect vintage objects to add to vignettes. I’m have two girls, aged 5 and 8, and when I’m not spending time with them you can generally find me in the garden or dreaming of travel.

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Q&A with Katherine Dorrington

How would you describe your creative style?
I’d say my creative style is layered and often features a botanical element. I love moody images and scenes and love playing with natural light.


What kind of equipment do you use?
Canon 6D - my favourite lens at the moment is a 50mm and a recent purchase of a 70-200mm which I love! I also use my iPhone 7 Plus and edit with Lightroom on my desktop and vsco on my phone.

Can you tell us why the you love this week’s theme?
If you take a peek at my Instagram account you will see how heavily florals feature in my photography, I’m completely obsessed.


Can you share a few of your favourite images you have created with us?

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I love the depth of colour and texture, and I think this photo portrays a rich mood.

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This is one of my favourite images as it contains some of the flowers I adore, the layering and composition works well and it’s visually arresting (in my opinion!)

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This image really evokes a sense of happiness in me as I took it one afternoon at my mum’s property in Dwellingup after raiding her rose garden for flowers and her cupboard for vintage treasures. I think the light really sings in this image with the vintage cut crystal. It was the product of some happy faffing!

Katherine is the guest host of our themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Katherine’s photos on her Instagram account @katherinedorrington and visit her website foragedandcollected.com

Meet the Creatives: Dorinela Hamamci


Meet Dorinela!

I am a happily married Romanian living in Turkey with my husband, who is a Turk. I have a knack for foreign languages and have studied several tongues from childhood until college. I have been working as a professional translator for 10 years now, but always nurtured my creative side as well. I had pursued many creative outlets over time, like drawing, sewing, painting and writing, but photography and product styling was what really sparked my interest and creativity, so pursuing this path came naturally.

Q&A with Dorinela Hamamci

How would you describe your creative style?
I am drawn to color combinations, different textures and light, and nature is my greatest inspiration, but food and drinks also play an important part in my creative process. I rarely follow a pattern when creating my images, I am more of a spontaneous creative and often get the ideas for my images starting from a single object, texture or color. I am a constant learner, so both my style and my aesthetic continuously develop, along with my technique.


What kind of equipment do you use?
I have a Nikon Coolpix S6200 camera, but most of the times I use my Sony mobile phone to take my pictures, as it makes the editing process easier and faster, with all the basic editing apps available on mobile.

Can you tell us what the theme ‘Fresh Start’ means to you?
This is my first time hosting a theme for Creatively Squared and it couldn't have been a more appropriate time or theme. A fresh start at the beginning of the new year is what all of us are hoping for. This is a time of renewal and it has a special significance to me as I will hopefully make the leap into a creative career in the following year.

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Can you share with us a few of your favourite images and tell us why you love them?

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This was one of my first attempts at darker, moodier photography and I loved the outcome, which proves that getting out of your comfort zone can be surprisingly fortuitous.

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Legs flatlays are one of my favourite types of creative photography and I think I managed to successfully balance the elements in this particular flatlay, which is why I like it.

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Getting creative with food and/or drinks is one of my favourite things to do. Also, I love pink, so I think this particular image is representative for my creative process lately.


Since I discovered the wonderful community brought together by Creatively Squared, I have learned a great deal about content creation and have made a lot of friends, people that constantly inspire me to better by skills. I am thankful for the opportunities this creative hub offers and I hope we will collaborate even more in the following year.

Dorinela is the guest host of our ‘Fresh Start’’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Dorinela’s photos on her Instagram account @dorinelahamamci

Meet the Creatives: Emma Brookes


Meet Emma!


My name is Emma; I'm a 23 year old blogger and photographer based in Brisbane, Australia. I have always been a very creative person, which is what lead me to start an Instagram page - a place where I could express myself visually. From there, I bought my first DSLR camera and spent every spare second watching YouTube videos learning how to use it. For the first time in my life I felt genuinely passionate about something and was determined to improve a little bit each day. Now, 3 years later, I have just resigned from my day job to focus on photography. I am so grateful to have found something that I love doing and be surrounded by an incredibly supportive community too.

Q&A with Emma Brookes

How would you describe your creative style?
I would describe my creative style as simple, but carefully thought out. I like to let the subject shine by not putting too much else in the photo.


What kind of equipment do you use?
I have a Canon 80D, which I almost always attach to a tripod. It's going to sound crazy, but I then use a small builders bubble level to make sure my camera is straight. I love working with fixed lenses; my favourites being my 50mm and 24mm.


Can you tell us why you love this weeks ‘Rose Tinted’ challenge theme?
I am so excited to be hosting this theme as pink / rose is my absolute favourite colour!

Can you share a few of your favourite images you have created?

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Up until now, my page has always been dedicated to food and I was somewhat known for my platters. Out of the hundreds I've made, this shot is probably my favourite.

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This has always been a favourite of mine. Coincidentally, it is also the most popular image I have ever posted on my Instagram page.

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I like this image because I was experimenting with food photography in my garden and didn't have high expectations. So I was pleasantly surprised by how it turned out.

Emma is the guest host of our ‘Rose Tinted’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Emma’s photos on her Instagram account @healthandfitnessbyemma and visit her website emmadanielle.com

Meet the Creatives: Katrina Hawgood

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Meet Katrina Hawgood!

I am Katrina, a devoted wife and mum to Parker and Layla. I have a love for photography and styling, which is what drew me to this platform. I live on the beautiful Sunshine Coast in Queensland, Australia and have a heart that beats for anything Scandinavian.

Q&A with Katrina

How would you describe your creative style?

Clean, crisp, white and bright.

What kind of equipment do you use?

I use a Nikon D7200 and a 50mm lens.

Can you tell us why the theme ‘Escape’ brings to mind for you?

Escaping is giving yourself time to unwind and reconnect. Whether it’s escaping for ten minutes so you can have a hot coffee in peace or a weekend escape in the beautiful hills or on the divine coastline. Everyone needs an escape and everyone’s ideal escape looks a little different.

Can you share some of your favourite images you have created and why you love them?


For me this is the perfect daily escape. Sipping wine, eating cheese and reading a book beside the pool is the escape from everyday reality that I sometimes crave as a mamma.


While floating around the pool, reading a book and eating cheese I can pretend that I am off on a tropical escape, where time doesn’t matter and the mind is allowed to wander.

Katrina is the guest host of our ‘Escape’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Katrina’s photos on her Instagram account @onemums_style and visit her website onemumsstyle.com

Design for life: How this solo-prenuer makes it her business to celebrate ethics, sustainability and innovation

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After collaborating with Gingerfinch over a year ago we were keen to chat to founder Peita again and find out how the last year in business had gone and also to see how her personal journey to live simply was unfolding. After reading her previous contribution to our blog “When less is more, finding freedom and fulfilment by living simply” we were full of admiration for Peita’s true dedication to living a more simple, fulfilling life which is seen in the conscious choices she makes both within her home life and business.

The passion Peita has for her business is clear, especially evident in the the depth of care she takes when sourcing and personally testing each item stocked in her online boutique Gingerfinch. More than just supplying her customers with the latest in designer homewares - each item must meet Peita’s own high standards in terms of ethical production, environmental impact and innovative design.

Join us to learn more about Peita’s journey over the last year, how she is staying sane as a solo-prenuer and what motivates and inspires her.

Q&A with Peita from Gingerfinch

Congratulations on celebrating your first anniversary with Gingerfinch! What have been some of the highlights from your first year in business?

Gingerfinch founder and director Peita Davis, captured by Straight No Chaser Photography

Gingerfinch founder and director Peita Davis, captured by Straight No Chaser Photography

Wow, it's been such a whirlwind year it's hard to list them all! But I'd say the biggest highlights have been being featured in some of my favourite publications. Real Living, Inside Out, House & Garden, Adore Magazine, the Financial Review, Good Weekend have all showcased my products, and it gives me such a thrill to see what Australia's best stylists and photographers do with Gingerfinch products!

It sounds corny, but I'd say the other huge highlight has been getting feedback from my customers. Being an online business (and a solo-operator, at that) I can feel a bit cut off from my customers. So I nearly do backflips when they reach out and thank me for their products and our service. I keep every email in a folder called 'warm fuzzies'. I love it so much!

And what challenges have you overcome?
As I mentioned, I'm a solo-entrepreneur, and my biggest challenge is having to manage every single aspect of my business, even the things I'm pretty rubbish at. I had a realisation in June this year that I had been operating for almost a year and I had not done any real marketing. I was so focused on building my product range (because that's what I love best) and I had completely neglected the communications aspect of my business. I've since had to re-prioritise my efforts to make sure the jobs I don't like get as much attention as the ones I love.  

What advice would you give the Peita from a year ago?
I would say 'great products are vital, but they're useless if people don't know about them'. Marketing, marketing, marketing. It has been my primary skills gap and I would tell myself to get learning and doing a lot earlier.

Selection of homewares from Gingerfinch. Photography by Lean Timms

Selection of homewares from Gingerfinch. Photography by Lean Timms

How has your personal journey for simple living evolved over the last year?
That's a tough question because the reality is that there's little that's slow about my life at the moment. I do stick to my 'pens down by 8pm' rule (although that doesn't include Instagram, of course), I try to get out for a walk more than once a week, I potter in my terrace garden most weekends, and I still read a fantasy/Sci Fi novel before sleep each night. I grab those small moments that help me tap out and calm down. It's working, so I'm not too hard on myself about not leading a slower life. Girl's gotta do, and all that.

What inspires you?
Nature is my biggest inspiration. That's what will really pick me up if I'm in a tizz or if I feel burnt out. I get my design inspiration from the talent all over instagram, and from great publications like The Design Files, The Design Chaser and The New from NZ. And my wonderful business friends are also a huge inspiration for me. We are always thinking of solutions to seemingly insurmountable problems, and sharing experiences, wins and failures. I'd be lost without them!

Porcelain spheres from Gingerfinch. Photography by Lean Timms

Porcelain spheres from Gingerfinch. Photography by Lean Timms

What do you look for when finding new brands and products to stock at Gingerfinch?
Ohhh this is my favourite question. I actually wrote a blog post about this because I'm really passionate about ethical product sourcing. I'm always on the hunt for innovative design, so when something catches my eye, I ask three questions: who made it? What is it made from? Where is it made? I only stock a product when I'm confident that it's made by hands (as opposed to mass-produced in a factory), is made by sustainable materials and in ethical conditions locally or offshore. If I'm not totally sure about the quality of the product, I often order one as a customer and live with it for a while to make sure it meets my standard. I pour myself into making sure that Gingerfinch is the place people come when they want something rare-find, of exceptional quality and ethically made. Something they'll treasure for life.

Peita Davis is the Founder and Director of Gingerfinch Homewares and Lifestyle. Follow Peita on Instagram @gingerfinchhome and visit gingerfinch.com.au

Meet the Creatives: Marianne Krohn

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Tell us about yourself Marianne

I‘m a Visual Merchandiser with 10 years of product styling experience in retail. I‘m experienced in styling an extensive range of products and on a daily basis, I work with everything from jewellery and fashion to tableware with many companies including the largest department store chain in Switzerland

I‘ve always been in love with the two-dimensional product styling and photography showcased in catalogs and online stores. However, being a very tactile person, online shopping has always been lacking something to me. And I know I‘m not the only one feeling this way.

The sense of touch cannot be replaced. But I have learned that it can be compensated by sight with the help of outstanding product styling. And I‘ve made it my mission to bridge this gap.

I have been passing on my knowledge to the people around me as long as I can remember. In my heart, I‘m a teacher. To me, teaching is not only about passing on knowledge. It‘s about giving the people I work with the confidence in themselves. About giving them the basis to shine with their new found knowledge!

Marianne takes us through her creative process taking part in a Creatively Squared Challenge

How would you describe your creative style?

Minimal, toned-down, refined and precise.

What kind of equipment do you use?

I own a Canon 80D and usually use a 35 or 50mm prime lens with it.

I do my editing work in Lightroom and Photoshop.

Can you share some of your favourite images and why you love them?

Coffee spill

This is the very first photo I created for one of your challenges. It stands for the moment in which I decided to start exploring my creativity. The moment in which I found a way out of the frustration of creating only "products".

I was just playing around and had fun when creating this photo. And just like the coffee spills out of this glass, it made my creativity overflow again.

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I've styled and shot this photo for a client. It was part of a series to introduce her new spa product range.

This photo is one of my favorites. It tells the brand story of a local English company that highly values sustainability and sources its material locally, whenever possible.

And it displays all the styling skills that I have acquired over the years and that I love teaching my friends and clients. This is also the reason why I use it as an example in my free product styling guide.

Flowers and speaker

This photo is pure magic to me. I'm a professional stylist, but even with my decade of experience, most stylings don't turn out precisely how I imagine them.

And this image is one of these rare occasions. The idea developed from pure instinct. And the photo is pretty much an exact replica of what I imagined.

I would never even have considered creating something like this without participating in a Creatively Squared Challenge. And I'm incredibly grateful because I never thought I would be able to create something like this.

What led you to your current career?

I've chosen my creative career as a Visual Merchandiser after having been forced to give up my academic career due to mental health issues.

I'm suffering from a Borderline Personality disorder. And it will accompany me for the rest of my life. What helps me deal with it, is knowing that being open about my personal struggles and my own pain, is helping others cope with theirs.

While the main goal of my business is to support other business owners through powerful product styling and by teaching them my skills and experience, I'm also a mental health advocate.

My mental health issues are a constant challenge for me. But I'm also grateful for my illness. Without it, I would never even have considered a creative career. I would not be where I am today. I would never have created any of these beautiful images that not only bring joy to me but also to so many people around me.

You can see more of Marianne’s photos on her Instagram account @marianne_krohn

Meet the Creatives: Eszter Csáky

Meet Eszter Csáky

My name is Eszter, I am 30 years old and I was born and raised in Hungary which is a tiny country in the heart of Europe with wonderful people and delicious food. I am currently living in Germany with my Persian husband. I have a degree in medicine and I am working in the field of neurology which I really enjoy but there is not much room for creativity amongst the strictly prescribed guidelines which is why I started to post on Instagram. Taking pictures and creating flatlays is one of my favourite way to relax and I love being part of this creative community.

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Q&A with Eszter

How would you describe your creative style?
I love to create flatlays and still life photos, I am still experimenting with my editing style but most of my pictures are bright and have a pink hue.


What kind of equipment do you use?
I take 90% of my photos on my iPhone 6s and 10% on a Sony 58 alpha camera along with my tripod


No tripod? No worries! Find out how Eszter took this ceiling height shot using just some basic household items in her guest blog: Ceiling height photography: How to capture the perfect 'on the bed' style flatlay

Can you share a few of your favourite images you have created and tell us why you love them?

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This is one of the first picture I created for one of my favourite small businesses (and this week’s challenge sponsor) Brin d'Aromes. I wanted to show how pretty these handcrafted tea bags are and I am really proud of this picture.

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This flatlay gives me the perfect morning vibes: bright colors, different textures, coffee and croissant.

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My 30th birthday was obviously a big milestone in my life and I just love this wall art I created from flowers.

Eszter is the guest host of our ‘Tea Time’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Eszter’s photos on her Instagram account @handmadeglamour and visit her website handmadeglamour.de

Meet the Creatives: Erin Summer

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Meet Erin Summer!

Hi guys! My name is Erin and I am an artist, photographer and content creator from Toronto, Canada. I just love to spread and share joy and positive vibes with art and creativity. I am so happy to be partnering with Creatively Squared and I can’t wait to see what the community creates this week!

Q&A with Erin

How would you describe your creative style?
Colorful, whimsical and optimistic with a touch of humour


What kind of equipment do you use?
For my photography I use a Nikon D3300 camera and I edit everything in Adobe Photoshop on my MacBook. As for my studio I have a very basic set up with a fabric backdrop and some cheap not-so-great lighting. I still rely on natural light for almost everything I shoot!


Can you tell us why the challenge theme ‘Bright’ resonates with you?
I find bright colours so uplifting. Using colour to inspire and make someone smile is always my number one goal when I am creating a visual. I’m excited to see how the creatively squared participants use bright colours to spread joy this week!

Can you share some of your favourite images you have created and tell us why you love them?

Erin Summer image 1.jpeg

It’s so ridiculous, I just love how you look at it and can’t help but laugh

Erin Summer image 2.jpeg

I just love the colours here. I love how simple the concept is, but it really pops


I love it mostly because other people really responded to it. When my work speaks to others in becomes a lot more important to me!

Erin is the guest host of our ‘Bright’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Erin’s bright and whimsical photos on her Instagram account @erinsummer_ and visit her website erinsummer.com

Meet the Creatives: Lisa Lee


Meet Lisa Lee

My love for interior styling and renovation started at the age of 6 when I moved with my parents into an old farm house in the Netherlands. The house was renovated room by room, day by day, year by year and my sister and I were actively involved in breaking down walls and ripping up carpet. Since then, my interest has continued to grow in my new home of Australia, where I share my love of scandi style on my blog and via insta. I am a confessed home improvement TV show junkie and DIY lover.

Q&A with Lisa

How would you describe your creative style?

Scandi with a hint of me. I like upcycling and DIY-ing so there's a lot of 'projects' to be seen

What kind of equipment do you use?

I take my photos with an Olympus Pen EPL8. It's perfect for me. I can shoot everything on the manual settings, but it's a lot more compact than an DSLR. My fave editing app on my phone is Snapseed.


Can you tell us why you love the idea of ‘less is more’?

I am a clutter free, organised person. And I recently did a big revamp of my wardrobe. I donated all clothes i didn't wear anymore and purchased a few items that met my new criteria.

They had to be:

A) Functional,  (eg. easy to wash and practical)

B) Baby friendly, so no delicate silks!

C) Playground proof, no more tight miniskirts and high heels...

and D) cool and stylish - just because I'm a mum now doesn’t mean I need to look dull!

You have an incredible Instagram account, can you share a few of your favourite shots and tell us why you love them?


I love this picture as I put so much work in creating a beautiful and inspiring playroom for Benji. This was one of the first times he used it and his face just tells it all. I’m so glad i managed to capture this moment


I love this image because it shows you can mix and match patterns and textures and still create a calm look. I also like it because it proves that you can have toys in your living room without looking like you're a plastic addict


I've started doing some product styling gigs more recently and am really enjoying this. We will expand this further in the new year, which is scary and exciting too.

Lisa is the guest host of our ‘Less is More’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Lisa’s photos on her Instagram account @whiteandwander and visit her website whiteandwander.com

When Art meets Fashion: Meet the Designer Behind Third Boi Apparel

Third Boi campaign 1.jpg

Meet Bianca Latorre, founder and director of Third Boi

My name is Bianca Latorre and I live in Melbourne with my handsome husband and two gorgeous boys Samson 5 and Willem almost 3.  They are always full of energy and often covered in dirt! We love hanging out at home, the nearby park or getting together with family.

The name Third Boi actually came about since this project requires the same amount of love, dedication and energy as raising a small child so it is in effect my third boy baby.  I am also the third of three girls so there is that link as well.

Bianca and her two sons in their Melbourne home

Bianca and her two sons in their Melbourne home

Q&A with Bianca

How would you describe your aesthetic?

I would definitely say that I’m all about simple design. It’s almost more challenging to create something beautiful and original whilst resisting the temptation to over do it.  I also love good colour use. It’s funny how colour can literally make or break a design.


What inspired you to switch careers from homewares to fashion design?

I always wanted to make clothes. When I was in grade 5 were given a project to select a career and research it. I, along with about most of the other girls in the class, picked Fashion Designer. I already loved drawing and quickly became obsessed with fashion drawing using watercolours. I used to spend hours in my room drawing these girls with disproportionately long legs and no faces!

I also always loved fine arts so my compromise was to study textile design as a way to fulfil my love of art and fashion at the same time.  I sort of fell into Homeware design when I was presented a job opportunity with a friend whilst at Uni and quickly became hooked. The world of homeware design seemed so untapped at that time.  I also had a part time retail job at Country Road. I worked my way into Head Office where I was a homeware production assistant before weaselling my way into the Design team at the first opportunity I got (with the help of a very supportive manager at the time).

Third boi campaign 3.jpg

Fast Forward almost 10 years when a career break from full time work after maternity leave had me freelancing and working mostly from home.  Suddenly a lot of my much loved wardrobe was not longer suitable. Add to that my changed body after 2 kids and I had a constant struggle with what to put on every day.  Sure there was a lot of casual gear on the market but I couldn’t find my ‘look’ and I needed more flattering lines and oversized silhouettes… then I had a light bulb moment.  I contacted my agent in India to see if we could work on apparel and suddenly the leap was made.

What (or who) have been your biggest influences when it comes to expressing yourself creatively?

My mum and late Nonna were massive influences on me, they were both exceptional at sewing and taught me well.  Nonna used to sew just about everything from PJs to aprons, tablecloths and curtains. And my mum made a lot of beautiful dresses for us girls.  They were always buying fabric and trims. I never even knew that you could buy a matching sheet set without seams because ours were always home made haha.

My aunty who was close in age to me and my two sisters was also an early fashion influence on me.  She loved shopping and loved designer clothing. As a little girl I used to sit on the edge of the bath and watch her put on makeup and get dressed for a night out with friends.  As a teenager she was always so generous in letting us raid her wardrobe. I used to turn up to casual clothes day at school in her CK jeans (very 90’s hip) and her all her Scanlan and Theodore gear.

I also love Australian designers.  Some of my favourites are of course Scanlan and Theodore (actually got to briefly work alongside Fiona Scanlan at CR – she was amazing!), Camilla and Marc, Viktoria and Woods, Bassike, Ginger and Smart, Bianca Spender, Jac + Jack, Kitx by Kit Willow, Dion Lee and Life with Bird (can’t wait to see what their next project will be).


What is your creative process from initial concept to a finished Third Boi design?

The first thing I do before starting any work is to drop the boys at Kinder! My work is done around the clock and I’m constantly designing things in my head. The bulk of it is done when the kids are not home because the little one likes to get his sticky fingers on my keyboard and the older one is obsessed with looking at my screensaver for some reason He also likes to draw his own little designs that he wants me to add to my collection and is fully expecting to see his red jacket make an appearance in the range soon….so look out for it girls!

Once the boys are at kinder nothing else happens until I’ve made myself a latte. After that I light my favourite candle (Burnt Oakmoss by Alchemy Produx) and put on some good tunes - I’m loving indie arrivals on Spotify at the moment - then it’s time to work!

I always start a range with a good mood board or two.  I am the queen of mood boards. Sometimes the creative process gets confusing when you have a lot of ideas swirling around in your head and it’s hard to stay focused.  I find a coming back to a mood board can keep things on track. It is a very fluid process, things can organically take on a new direction, so the boards get updated along the way. 

I collate imagery from blogs, the latest runway shows, Pinterest and Instagram. Sometimes I might even go all old school and scan something out of a magazine! I also always have a pile of fabric swatches and colour chips on hand so there’s a library of resources ready to go when I start.  I then put together a carefully selected colour palette, which changes a billion times before it’s finalised, to make sure all the shades are the perfect Pantone.

Colour is so important, it has to be just right.

Then I work on the seasonal prints. Since I’m a qualified textile Designer, Third Boi prints are all original, exclusive and created by me.  Then I work on the styles and range building. This is the trickiest and most technical part. Making sure all the shapes are wearable, flattering and commercial but also interesting and have a point of difference with attention to detail and quality trims…. whoa it’s exhausting just thinking about it but also so much fun, I love it!!!


People often ask me how I know what the fashion and colour trends will be. If I’m honest, whilst I keep close tabs on what’s happening in the fashion world, with the type of clothing that I am trying to create, I rely less on fashion trends and more on designing from my own gut.  I am basically creating product that I myself would like to own, and hoping the rest of the world gets my vibe. Often it will all start with one image or colour that I am drawn to and build up from there. That’s the way I have always designed.

When I started designing homeware at Country Road, there actually were no real trends for home. Since we were primarily a fashion house anyway, we would look to fashion for inspiration and spy on the womenswear designers and what they had brought back from overseas. Ultimately my job was to translate that into something very saleable for the home, so my own design instincts would have to kick in.


What were some of the challenges of launching into an entirely new career? 

I’d have to say my biggest challenge in launching this label is ‘getting it out there’. The process of design and product development as well as the world of logistics and importing behind the scenes was already all very familiar to me. The rest of what goes into getting a product to market is normally handed over from a designer to some clever merchandisers, stylists, marketing teams and sales people to take the reigns. As a small business with limited resources, I’ve had to quickly learn a few things. But I’ve been lucky enough to meet some awesome people to work with and help me realise this aspect of the dream!

What will you be looking for when you judge this week's creative challenge entries?

I will be looking for something that jumps out at me and inspires me.  I love imagery with good colour composition and am drawn to clean, architectural and simple lines - hence the theme ‘Less is More’.

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Bianca is the sponsor of our ‘Less is More' themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details and you could win a $250 voucher to spend at Third Boi

You can shop the Third Boi collection online and join Bianca on Instagram at @third_boi

Meet the Creatives: Leah Ladson

Meet Leah!

I take rad photos of rad people (and things!) - I am a photographer who is about all things business and branding. I specialise in capturing female-led businesses; whether it be headshots, product/lifestyle or flatlay photography. Basically anything to make your website and socials look shit hot!


Q&A with Leah

How would you describe your creative style?

Bright & fun!

What kind of equipment do you use?

I currently shoot with my Canon 5D mk3 (about to upgrade to the mk4 when I can part with the $7k price tag) and I alternate between my 24-70mm & 70-200mm lenses. Post-Production i am all things Apple/Mac and am slightly old school and only use Photoshop to edit.

You are hosting this week’s ‘flatlay’ themed creative challenge, can you tell us why this theme resonated with you?

Well, without sounding cocky - My clients have dubbed me 'The Flatlay Queen' so it was only fitting I got on board with this theme!

Can you share a few of your favourite flatlays and tell us why you love them?

I absolutely LOVE travelling, so when I was asked to create some flatlays for a travel agent, I got out all of my souvenirs I've collected over the years and went to town!


This was one of the first big brands that asked me to create some imagery for them. I was (and still am) so humbled to have created imagery for a national brand that is seen in Woolworths!


This is one of my more recent flatlays - I did everything from scratch. I shopped the ingredients, I styled the shoot and I shot it all on my own. This is the shoot that made me realise I needed to employ a stylist. I am both proud and exhausted when I look at this gallery.

Leah is the guest host of our Flatlay themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Leah’s work on her Instagram account @leahladsonphotography and website LeahLadson.com

Handwritten inspiration with Anna from Write to Me

Anna & Nicoletta, founders of Write to Me

Anna & Nicoletta, founders of Write to Me

Tell us a little about your business?

We started in 2009 with the vision of where we have got today. To create a journal business of linen bound books with old world embossed titles where people can keep their memories alive and pass down through generations.

What inspired you to start Write to Me - how has it grown and developed from your initial vision?

Our business was inspired by a box of letters left to my husband that were his mothers who he lost when he was 12.

What do you think Write to Me has gained so much momentum? What’s been the most successful marketing outlet?

At the end of the day the most precious thing you can be left with is a handwritten something from someone you love. It keeps them alive, it keeps those times alive and I think that the story we tell resonates with our customers and followers.

They want that for their children, their special occasions and special moments in their lives. 

How do you choose which brands / creators to feature or collaborate with?

Anyone that comes across as nice and that would share the same outlook and passion for the message that we do.

Can you tell us about your collaboration with Creatively Squared. Did it allow your brand to connect authentically with new audiences?

It was lovely to hear everyones stories about moments that matter to them. Interacting with all the posts and meeting new friends!

How did it activate customers to share real stories that show your brand’s purpose and aspirations?

I think that the topic really resonated with the Creatively Squared audience. At the end of the day the moments in your life that are special to you or mean the most to you, you want to document and talk about.


What are you noticing now in terms of how consumers relate to authentic content? How important is it to harness this?

People believe people. They want to hear and see how people interact with a story or a product. They are invaluable testimonials.

What are two aspects of business in which you believe a new brand should invest resources?

Invest in your product and good photography!

What are a few brands you are crushing on right now? Or where do you get your inspiration from?

We crush on the friends we have made along the way working hard to build their brands through their own creative outlets. It is the hardest job to run your own business, you never stop.

And we are grateful to have made some beautiful friends in the past 10 years in business. 

We get our inspiration from living our lives. We like to remain as authentic to our journey as we can so we keep our blinkers on as our vision is our biggest inspiration.

What’s next for Write to Me?

In the short future - we have 6 new titles coming out in a few weeks. And long term - we will keep building until we fill a library of options for people to write their lives.

Take a look at Write to Me's beautiful guided journals at www.writetome.com.au

Meet the Creatives: Alyssa Stokes

Meet Alyssa!

I am a nature flat lay enthusiast, mom to two little boys, and an art and photography teacher. I love nature, color, creativity, and collecting. 


Q&A with Alyssa Stokes

How would you describe your creative style?
My faffing and flatlays allow me to gather and arrange beauty from my garden and celebrate the seasons. My family loves to help me forage for petals and other small natural objects on our walks. My meditations on these objects include petal squares, floral wreaths, and other designs created along side a good cup of coffee. 

What kind of equipment do you use?
I photograph and edit primarily on my iPhone. It works best with busy mom life! Snapseed is my favorite editing app, although I enjoy playing with Adobe Photoshop when I am teaching. Currently my studio is my dining room table and I use natural, diffused window light. 

Can you tell us why the theme "In Bloom" is important to you?
I am a fan of all things floral, so hosting the "In Bloom" challenge is a perfect fit for me! Styling Chantal's paper flowers was such fun and not too different from working with real blooms. I can't wait to see all the creative floral posts week! 

Can you share some of your favourite images you have created and why you love them?


I love the sweet simplicity of this petal square. It includes some of my favorite natural props, such as a hydrangea flowers and ferns. 


I feel like this image is very representative of my coffee and flower style. I love using these old book pages as a background! I took apart one of my hubby's books a few years ago and have been laying out the pages ever since. 


My two year old son is obsessed with balloons and this image reminds me of him. Also sunflowers are such an important part of our life every summer and our yard is filled with them! 

Alyssa is the guest host of our In Bloom themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Alyssa's beautiful images on her Instagram account astokes_photo

Forever in bloom: Meet the Queen of Paper Petals

Combining her love of cooking and capturing special memories on paper, Chantal Larocque began using utensils in the kitchen to shape petals and craft one of a kind paper blooms. Her imagination flourished as she brought more flowers to life, decorating homes and special celebrations all around the world. Chantal has just published her first book, sharing her tips and tutorials so that others can create their own floral art out of paper. We had a chat with Chantal to find out more about where she finds inspiration and what let her to start her own paper flower empire.

Tell us a bit about yourself Chantal
I’m married to a wonderful guy who is my #1 fan and the best supportive husband ever! Before I started my paper flower venture I was the proud owner of a little Café outside of Montréal. Cooking is one of my favourite art forms where I love to express myself creatively. I’m addicted to styling gorgeous table settings and gourmet food is my speciality.


Q&A with Chantal Larocque

What inspired you to start creating paper flowers?
When my father passed away in 2005, I felt compelled to create beautiful photo albums to remember and celebrate all the happy moments we shared. This lead me to discover the wonderful world of scrapbooking and eventually to the art of making the paper flowers. My little paper patch grew into an oversized garden and eventually to a magnificent realm - I became an expert and a book deal was signed!

What is your creative process for capturing each flowers unique form and petals out of paper?
I rarely sketch out my new flower designs or plan them in advance, I usually just envision the complete paper flower in my head before I start cutting the petals. It is similar to when I cook, I know exactly how a new dish will taste even before I start mixing the ingredients. I’m not sure how it all happens it just seem to work that way for me!

What has been one of the most memorable installations you have every created?
Oh, There’s a few! I think the most memorable would be the floral compositions I designed for the Celebrity Gift Suite during the 2017 pre-Golden Globes Awards Celebrations. I had just completed and submitted my book manuscript to my publisher, which was a huge accomplishment so to start the new year with such a prestigious project felt pretty awesome!

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I also recently made thousands of paper roses for a DIOR window installation at Saks Fifth Avenue in Palm Beach and I was told yesterday the installation will be featured in 2 other stores in Miami! I wish I had some photos to share with you of this one.

Could you share some of your top tips for crafting out of paper?

  • Beauty is in the eye of the beholder - As creative people we tend to be overly critical of our work and I learned a long time ago there is no such thing as an ugly paper flower - even something that isn’t perfect in my eyes can be considered so beautiful to someone else.
  • Use what you have on hand - Paper flower making wasn’t very popular when I first started so I discovered that I could use objects I had in my kitchen drawers as tools. For example, I use a sushi stick to curl and a rounded measuring spoon to shape my petals. You don’t need to break the bank to start making paper flowers  - be resourceful and use what you have around the house!

What are a couple of your favourite floral creations
I love my Peony of course and the Gardenia which is so lovely to add to any floral composition!

The Gardenia - styled.jpg

What will you be looking for when you judge this week's creative challenge?
In my book I teach people how to make fabulous paper flowers but there are also chapters where I share ideas on how and when to use paper flowers in different settings at home or at various events. This week I’ll be looking for people creating images featuring original ways to incorporate flowers, paper, silk or real into their lives and busy routine!

Chantal is the sponsor of our 'In Bloom' themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details and win one of 3x copies of 'Bold and Beautiful Paper Flowers' PLUS an $80 voucher to spend on beautiful blooms from Paper and Peony

You can shop the Paper and Peony collection and book online at paperandpeony.shop

Taking a plastic-free journey to zero-waste with the founder of Ecologique

Meet Anna! Founder of Ecologique

Tell us a bit about yourself Anna
Hey there! Born and raised in sunny Perth, Australia I live in the northern suburbs with my husband and our sixteen year old cat. By day (and sometimes by night!), I work on my two businesses One Happy Leaf and Ecologique. When I’m not in my studio, I love to relax by hitting my local ice skating rink. In addition to ice skating, I have a passion for growing my own food, spending sunny days in the garden tending to my fifteen veggie patches and nine fruit trees.


What inspired you to start a collection of eco friendly products?
After founding One Happy Leaf eco-jewellery and homewares, it became clear to me that I also wanted to help others on their zero-waste and plastic-free journey. The concept of Ecologique began as a place to provide functional and beautifully-designed zero-waste lifestyle tools and other eco-friendly products. 

In what ways have you changed your own lifestyle to reduce your impact on the environment?
My changes have been gradual over the last few years, and every day I seem to learn something new that I can try out to reduce my impact on the environment. I’m inspired by clever zero waste bloggers like The Rogue Ginger and Going Zero Waste 

Apart from the obvious use of reusable straws, coffee cups and grocery bags, I have been looking at other ways to reduce my waste in small habitual ways. Just in the last few months I have been focusing specifically on reducing my plastic waste, so I have started:

  • buying a lot of my pantry items in bulk to reduce plastic packaging
  • baking my own bread to prevent purchasing a plastic bread bag
  • using a tea strainer with tea leaves instead of using plastic-lined teabags
  • using bamboo cotton buds as opposed to plastic buds
  • using a menstrual cup instead of plastic-wrapped tampons and pads
  • making my own homemade cleaning products to reduce plastic packaging found with cleaning products

Oh, my husband and I are also vegetarian for environmental (and ethical) reasons. We try to grow as much food as possible to reduce our carbon footprint and compost most of our food waste back into our veggie patches.

There is so much more I can do in the future and I look forward to trying a new environmentally-friendly habit every month to help the environment.

What do you look for when sourcing materials and products to add to your collection?
I look for three things: the products must be beautiful, functional, and useful in helping someone on their path to living an environmentally-friendly lifestyle.

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Congratulations on selling out of your first batch of reusable straws, can you tell us more about what other products we can expect to see from Ecologique?
Absolutely! I will begin by adding products that I have used in my own journey to enhance my eco lifestyle. In the next few months I will be adding all the basics, like reusable coffee cups, water bottles, tea strainers, stainless steel reusable razors and portable cutlery. All of these products will be high quality with beautiful aesthetics.   

What will you be looking for when you judge this week’s photo challenge?
You don’t need to have amazing “instagrammable” plants growing in your garden to win – I just want to see joy and creativity in what you have found in your garden.

Anna is the sponsor of our  'From the Garden' themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details and win one of 3x $100 vouchers to spend at Ecologique

You can join Anna on her quest for a zero-waste lifestyle and shop the Ecologique collection online at ecologique.co

Meet the Creatives: Iswarya Venkatakrishnan

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Meet: Iswarya  Venkatakrishnan


I am Iswarya and I currently reside in Hong Kong, working as a UX Designer . I love creating colourful content with paper and seeing an idea take shape even at the end of a long working day is the most satisfying feeling. I love travelling and you can always find me roaming around in Google maps Street View to find colourful places to visit.

Q&A with Iswarya

How would you describe your creative style?
Playful, Colourful and Happy. I love to explore different colours and I always envision my creations having fun while being photographed

What kind of equipment do you use?
I use a sony a7rII camera to take all my photos.


Can you tell us why you love Rainbows?
Rainbows always evoke a positive happy feeling. I love creating content in rainbow colours and hope it will be an instant mood booster to everyone who is looking at it

Can you share a few of of your favourite images you have created and tell us why you love them?


I took this image when I turned 28 and i like it as it reminds me that no matter how old, always have fun and be as colourful as possible. I personally love it because I worked on this with my Dad.


I love how simple this image is and the gradient of colours works really well here.


I like this image because I think it is fun and mysterious. This is the first image where i tried something completely different and loved the result.

Iswarya is the guest host of our ‘Rainbow’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Iswarya’s fun and colourful photos on her Instagram account @ishyvi