Meet the Creatives: Bianca Masciulli

Meet Bianca!

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I am a Mum of three kids who lives in the eastern suburbs of Melbourne. I work as a self employed Accountant / Bookkeeper most days whilst my kids are at school. I discovered Instagram just three years ago when I was looking for inspiration for our renovation. I am now lucky enough to work as a content creator for some amazing brands. Content creation has become a passion of mine, my creative outlet when I’m not crunching numbers!

Q&A with Bianca Masciulli

How would you describe your creative style?
My home has a mixture of white and grey walls (hence the name of my account) so I tend to stick to monochrome colours and tones with some natural elements (greenery and timber). I love to showcase products in my home through shelfies (my favourite prop is the mantle in my bedroom), close up product shots, flatlays and larger scale styled room photos.

What kind of equipment do you use?
I use both an IPhone 8 Plus and a DSLR camera. I am still learning how to use my DSLR, YouTube tutorials have been my saviour! I use a few different editing apps, my favourite is Adobe Lightroom.

Can you tell us why this week’s challenge theme resonates with you?
The prize this week comes from my favourite faux flower boutique, Faking Beautiful. I love using flowers as a styling aid in my home, but having to change them weekly can be costly. Faux flowers are a cost effective option. The flowers available for purchase at Faking Beautiful are so lifelike, you would swear they are real! Every week, I put together a new arrangement of flowers, tailored to my current style selection. If my feed is going to feature natural tones that week, I will stick to greens and white faux flowers. If I want to add a pop of colour to my feed - I use bright flowers mixed with greenery. A styling tip for you - use porcelain or ceramic vases to showcase your faux flowers so you can fold and hide the stems. I don’t like to cut my stems so I can use them over and over again in a range of different arrangements (in varying sizes).

Can you share some of your favourite images you have created and why you love them?

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I was recently lucky enough to collaborate with Target to help launch their “Field of Dreams” homewares range. I love a good bargain, and of course love homewares! So for this campaign I was able to combine both and show my followers how I was able to style Target’s budget friendly homewares in my own home.

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I have prints all throughout my home. Some are expensive forever pieces, the others are inexpensive internet finds. It is these prints that I change frequently when I modify the style or theme of a room. My base colour theme for my prints is monochrome, it literally goes with everything and is super easy to photograph. I like to add a pop of colour in the form of flowers or greenery. I suffer from hay fever, which can be triggered by real flowers, so faux flowers, especially in spring are my only option.

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If you asked me three years ago to style homewares, I never would have been able to come up with anything even remotely close to this! This image is my reminder of how far my styling has come. I am forever grateful to all of the businesses that trust me with their products, the practical styling experience has been priceless.

Any final tips on how to create the perfect faux floral arrangement for your own home?

  1. Vary your flower stem height within your bouquet to make the arrangement look more natural and not too perfect.

  2. Consider mixing your flowers with greenery. Flowers look great en masse but I prefer my arrangements to include real or faux greenery. The eucalyptus gum stems from Faking Beautiful are the perfect faux greenery option.

  3. If possible (i.e. your vase has sufficient space) bend your faux stems instead of cutting them. This will allow you to use your stems for a variety of different arrangements in the future.

  4. Don’t be afraid to bend the wires of your faux floral arrangements to shape your stems. When you work with real flowers, unless you add wire you are limited by the flowers natural shape. With faux flowers, you can bend the stem wire to position your flowers in a number of different ways.

  5. Make sure to turn your vase around to check that your floral arrangement looks great looks from all sides.

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Bianca is the guest host of our ‘Creative Confessions’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Bianca’s photos on her Instagram account

Meet the Creatives: Allison Goh

Meet Allison!

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I have a big love for creating pretty scenes in little squares. I didn’t always do what I’m currently doing now - I was a medical scientist back in Perth, spent my days looking down microscopes in a big white coat. Together with my husband, we moved to Singapore three years ago and I started IMEHLY where I let my love for styling fill my days.

Q&A with Allison Goh

How would you describe your creative style?
My creative style is dark and moody, flatlay structure mostly with pops of colours. My flatlays used to be made up of many random objects in one little square without actually having a story/theme. It has definitely evolved since, and each image is now more thought through instead of just random things coming together.

What kind of equipment do you use?
My iPhone takes all my photos you see on Instagram. I like working with nature such as flowers and fruits - it’s the only reason I make trips to the grocery store. I do however have a huge collection of props which I buy whenever I go on holiday. Flea markets are the best places for styling props.


Can you tell us why the theme you are hosting is important to you?
As previously mentioned, I love working with nature related elements. There is just so much beauty around us and they are accessible to anyone who wants them. There is no need to buy expensive materials to produce beautiful images.

Can you share some of your favourite images you have created and why you love them?

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I personally feel that working with different types of blooms can be tricky because I don’t always know if a certain type of flower would complement the other. But somehow everything here works and I’m really happy with how this turned out.

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This was my first time exploring with a fabric backdrop and taking the shot from a different angle instead of my usual flatlay. It took me a while to set this scene up but I loved the end results.

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This was one of my first projects for a client in NY. Even though this was only a setup, this scene made me want to dive into the luxe and romance this little square had to offer!

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Allison is the guest host of our ‘Nature’s Candy’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Allison’s photos on her Instagram account @imehly and visit her website

Meet the Creatives: Jessica Lucius


Hi, I’m Jessica

Although I’ve never had formal culinary training, I’ve been cooking since I was very young- inspired by watching my grandma and parents in the kitchen (and about 2 million hours of Food Network). I have always had a pet bunny- now I have a baby lionhead named Marshmallow, and I just adore animals (as you might’ve noticed from my food art). When I’m not in the kitchen recipe testing, decorating or eating I love to workout, spend time outside, read and watch movies.

Q&A with Jessica Lucius

How would you describe your creative style?
My creative style is a lot like my own style I think - lots of pinks and golds and pretty touches with playfulness mixed in. Happy, cute and colourful.

What kind of equipment do you use?
My Vitamix is my most used kitchen tool, but I also often use a kitchen aid mixer, silicone moulds, LOTS of piping tips, sprinkles, and a variety of surfaces and plates for styling (my marble pastry slab is my favourite of them all).


Can you tell us why this week’s challenge resonates with you?
My workspace is my favourite room in my home. It’s where I spend my days creating, and my evenings cooking, planning, and hanging out. I just love the energy of being in the kitchen and bringing in the ideas in my head to life.

Can you share a few of your favourite images and tell us why you love them?

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There’s just so much happiness here. I love the colors and those clouds are a nod to one of my first ever food creations.

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Pusheen is one of my favorite characters to recreate in food form. I just love how cute and playful she is. She always makes me smile

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I just adore Winnie the Pooh (and ice cream is my fave dessert). His sweetness and wisdom are constant sources of inspiration for my food art (and he always knows the perfect thing to say no matter the situation).

Jessica is the guest host of our ‘My Workspace’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Jessica’s photos on her Instagram account @luxeandthelady and check out her website

Meet the Creatives: Shriya Sinha

Meet Shriya!

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Hiya! My name is Shriya! I was born and brought up in India. I graduated and worked as an interior designer in Singapore. Got married, moved around a lot and currently settling down in Australia with our 3 yr old daughter. I got into photography all because of my husband and his camera gear! My husband (who is into landscape and night photography) taught me the technical know how of DSLR and from then on I never looked back!

I am driven by creativity with an eye for detail and aesthetics! The insta grid is my creative outlet that I enjoy composing to de-stress from the daily life routine and take time out for myself. I want to keep learning, be inspired, be original along this way!

Q&A with Shriya Sinha

How would you describe your creative style?
My creative style has evolved a lot in the past one year. But I have always loved and relied on natural light for photography! I started with food photography and styling along with travel/motherhood shots. And moved to white/bright flatlays and content styling that speak of simplicity and minimalism, which of course I am totally enjoying currently!

What kind of equipment do you use?
Have been using Canon 7D Mark I and we just upgraded it to 7D Mark II. My beloved lens is Carl Zeiss Planar.


Can you tell us why this week’s challenge resonates with you?
I appreciate and adore people who create bespoke and unique handmade products! I always feel drawn to the talent and amazing skills shown by an individual. And am so elated to have connected with Anna from @rawcottoncollection for this theme which involves her gorgeous handmade bags and clutches!

Can you share a few of your favourite images and tell us why you love them?

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I loved styling this setup! The heart shaped brownies pop up as the main focus with layer of props around it! Love the minimalist look of this with beautiful details!

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The soft pastel pink florals, zen feels , and the letterings look divine and oh so pleasing in this shot!

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I love relaxed morning vibes! This image depicts the perfect serene bedroom mood and my love for tea !

I started my journey with Creatively Squared in 2018. And It’s been such an amazingly inspiring each day every day with a community of beautiful supportive people! Super grateful for all my loving tribe I found through this insta portal!

You know who you are and You are as real as you can be! ♥️

Shriya is the guest host of our ‘Bag Spill’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Shriya’s photos on her Instagram account @ofmixednotions

Project paint: Meet the creative behind the revolving door of colour


Meet Marita!

I started out on Instagram to let the creative side of me evolve. I have always enjoyed being creative and this was just another way to better myself so to speak. I love the fact there are so many other amazingly creative people here on Instagram that I could learn from and in a lot of cases, make lasting friendships with.

There is so much encouragement from this creative community and it’s such a pleasure to be a part of it. I started taking part in Creatively Squared challenges right from day one and I have loved it ever since.

Then there is the whole other part to my Instagram account which of course is my one of a kind, ever changing coloured door - hence my Instagram name @that_coloured_door_69. It all started after I took a trip to the UK and saw all the coloured doors. I came home absolutely inspired to paint my door which I first did in December 2016 and the rest as they say is history. After another trip to the UK in 2018 I visited Notting Hill and Primrose Hill which cemented the fact that I needed to keep my coloured going as the colours I can paint her are endless. I love its quirkiness and it also allows my creative side to go wild.


Q&A with Marita

How would you describe your creative style?
Ohh dear, that's a hard one! I would say its ever evolving, a little bit quirky (I mean who has a door that changes colour every month) light hearted and fun. I like my posts to reflect who I am.  

What kind of equipment do you use?

At the moment I just use my trusty iPhone 8+ but have just bought a Canon camera and looking at doing a course to learn how to use it - I can't wait


Can you tell us why you love this week’s “On The Bed” creative challenge theme?

When I was asked to be a guest host I was absolutely honoured and so excited. Like I said before I've been taking part in Creatively Squared challenges since the very beginning. I think I even won the first ever challenge I participated in! So to be back three years later as a guest host blows me away and I just feel proud.

Hosting this weeks challenge is extra special to me as I have been known this week’s sponsor Cheree from The Pillow Slip Store for a couple of years now. I adore her products and we have a special friendship. I may have quite the collection of King Size pillowslips too!


Cheree has gorgeous style and her business is so unique. I also love the fact that she supports so many other small businesses out there. When I put my very first order in from her online store, Cheree inboxed me after seeing my delivery address, as it turns out we grew up in the same area just one town away from each other - what a small world!

We love following your monthly coloured front door project, what inspired you to do this?
I was inspired to first paint my door after a trip to the UK and seeing all the coloured doors. My first coloured door was a red door for Christmas and I loved the look of it so much I just knew I had to keep it coloured. After that there were so many colours to pick from so I just thought I’d have to keep changing it’s colour every month. As far as creative projects go it’s pretty quirky and one of a kind but I couldn’t imagine the door any other way.

Our beautiful 84 year old home was built by my husband Mark’s grandparents and his nan lived here right up until she passed away. She was so happy to know that we were buying the house from her estate and that it would always be in the family.

She started painting the door when she lived her. First it was lemon with a white trim and then later it was then grey with a black trim so it’s had a colourful life this 84 year old door of mine.

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How do you pick the colour each month?
I usually have no idea what colour I will do but I start planning it a couple weeks before with a visit to Bunnings. Usually I know straight away when I see a colour that it’s THE ONE but sometimes I will put it to a Instagram vote if I’m undecided which is always fun

You must be pretty good at painting it now, how long does it take you?
I’m pretty good at painting her now & from start to finish which includes sanding and taping off parts it takes me between 45 -60 mins

Marita is the guest host of our “On The Bed” themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Marita’s photos on her Instagram account @that_coloured_door_69

Wake up inspired: Meet the print designer creating affordable art for stylish home interiors


Kate Fenning is the designer and founder of online art prints store Yorkelee. Kate studied graphic design and worked in marketing and advertising at various ad agencies around town, before giving it all up to become proud mother of her two boys. Kate started Yorkelee prints after going on maternity leave, wanting a better work-life balance and doing what she loves – creating art and spending more time with her kids

Q&A with Yorkelee founder Kate Fenning

Yorkelee founder Kate Fenning

Yorkelee founder Kate Fenning

How would you describe your creative style?
Eclectic minimalist - I made that up but it sounds good.

What kind of equipment do you use?
Sony digital camera, Mac computers, iphone, Epson large format printers

What inspired you to start your own creative business?
I went on maternity leave to have Yorke, didn’t want to go back into advertising, wanted better work/life balance. It started as a hobby, didn’t ever expect to start it as a business, it just evolved organically from a ‘need’ that ended up being other people's need, I feel like a lot of good businesses start from a question being answered, a need for something that isn’t yet available.

How did you come up with the name Yorkelee?
It’s the combination of my boys names - Yorke Levi and Morrissey Lee. I condensed it to Yorkelee, it was the best I could come up with at the time lol

What did you do before Yorkelee?
I studied Graphic Design at uni, then worked in Advertising doing pretty much everything, project manager, studio manager, operations manager which gave me a great understanding in running and maintaining profitable businesses.

What has been the best part of your Yorkelee journey so far?
I’m still super grateful everyday that people love my designs and want to buy them. I get excited seeing customers excitement and love for our work.


What inspires your beautiful prints?
All of the designs tell a story, they’re the evolution of me really, the different stages in life that I have been through and what I’m feeling at the time. I get inspired by experiences and channel that creatively.

Do you have a favourite print collaboration you have done so far?
The collaboration with Catherine from @the_stables_ would have to be my all time fave. I also love our HP collab for the Vogue event we did last year.

The Styler wall art print collaboration with The Stables

The Styler wall art print collaboration with The Stables

If you could collaborate with any creative who would it be?
I would love to collab with Ikea, who wouldn’t, that’s my ultimate dream.

Do you get warm fuzzies when you see your prints hanging in people's homes?
Of course, that’s our WHY.

Can you tell us why the theme ‘Home is where the ART is’ resonates with you?
I'm all about creating affordable art for the home. I believe everyone deserves to wake up in an environment that inspires them.

Can you share a few of your favourite images and why you love them?

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It's my fave gallery wall. Was taken for an interview I did with The Canberra Times last year.

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It shows the balance between comfort, practicality and style. I believe you can have it all.

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Styling kids bedrooms is so much fun.

Kate is the guest host of our ‘Home is where the ART is’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Kate’s photos on her Instagram account @yorkelee_prints and visit her website

Sugarcoated Creativity: Meet Jenna from Love Bites Cookies

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Meet Jenna!

I love all things pretty and sugary. I have a massive sweet tooth, and I combined these loves and created a little business. I now have the ability to add extra sweetness (with my cookies) to people’s special celebrations which is such an honour.

I love travelling the exploring the world with my husband. We also have a beautiful golden retriever who adds so much love to our lives.

Q&A with Jenna List

What inspired you to start your own creative business? 
I've always loved baking. When I was 4 I used to sit at the bottom of my slippery side each day in the dirt and make 'mud pies' for my neighbours... thankfully, my treats taste a whole lot better these day but  apart from the location and the ingredients, not much has changed. If I'm using my hands and creating pretty things to give for people I'm happy!  My family and friends spent a long time encouraging me to turn my hobby of baking into a little business (I, like a lot of you, struggle with self doubt) but eventually I listened to them... and here we are!    

How would you describe your creative style?
Sweet 😂 and pretty


How do you come up with fresh ideas for your cookies? 
To be honest, icing 500 cookies the exact same way can get a little boring. Although I do take corporate orders, I enjoy the creating the smaller, personalised orders more.  I try to mix it up and use different techniques from piping to painting to drawing on my cookies. I'm constantly experimenting and learning new thing through trial and error.   


What are some of your favourite materials to work with? 
As long as I have butter, sugar and flour, I'm pretty happy in the kitchen.  But for styling, I love to use fresh flowers and different papers, materials and pretty plates. 

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Do you have a signature style that you are known for? 
Not really, but its always so fun when people go to a party and message me telling me they saw and enjoyed some of my cookies.  There are a lot of incredible bakers out there.  I used to do wedding cakes and other sweets but these days I focus more on sugar cookies because they give me the most joy.  I see decorated cookies as little edible artworks. 


What has been one of your favourite projects you've worked on? 
Oh goodness... there has been so many.  I'm in love with the sausage dogs I created for valentines day.  Over the past year I've created a few 'Claris the mouse' themed orders.  I love Megan Hess' work, so it's always lovely to create cookies to match her book.  It's such a sweet theme for a little girls party.  The first cookie order I did with this theme was hard to part with! 

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Can you tell us why this week’s ‘Show me the love’ creative challenge theme resonates with you?
We all need more LOVE in our lives.


Sometimes I create cookies that I just love and don’t want to part with.... but I love that so many people are going to enjoy these.

Jenna is the guest host of our ‘Show me the love’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Jenna’s photos on her Instagram account @lovebitescookies and visit her website

Meet the Creatives: Sarah Shanahan

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Meet Sarah!

I am a professional organiser with a passion for restoring order and calm into my clients homes. I love all things interiors and am a married mother with four beautiful grown up kids.

Q&A with Sarah Shanahan

How would you describe your creative style?
I love warm, Scandi style minimalist interiors. Organised of course!

What kind of equipment do you use?
A varied range of organising tools.


Can you tell us why the ‘Organise Me’ theme resonates with you?
Hosting this week’s theme is a huge honour for me as my Instagram feed is carefully curated with the aim to inspire others to get organised and restore calm back into their homes and lives. I can't wait!

What are your top 5 tips for staying organised?

  1. Have a vision for how you want the space to be, if you can visualise it you are more likely to achieve it. 

  2. Pick a small area to declutter first to get you started, so you can see instant results and therefore be more likely to keep going. 

  3. Make a pile of 'keep' 'maybe' 'donate' and 'toss'

  4. Ask yourself...'do I need it, love it, use it?' If not let it go! Or put simply, 'does it spark joy?' ( thanks Marie Kondo!) 

  5. Practise tidying up at the end of each day, everything needs a home and needs to be returned to its home at the end of every day. 

    Most importantly - ENJOY YOUR POSSESSIONS!

Can you share a few of your favourite images you have created and why you love them?

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To remind us all that there is beauty and joy in the simple things

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A lot of my images on my Instagram feed are flatlays that I have created, I love telling a little story through a flatlay

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I unpack and install a lot of kitchens in my job and I want to portray what I do in a simple joyful image.

Sarah is the guest host of our ‘Organise Me’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Sarah’s photos on her Instagram account @sarahshanahan_lifestyle and visit her website

Creativity that sticks: Meet the designer who turned her hobby into a niche creative business

Meet Yael

I'm a graphic designer and an all round creative enthusiast who loves all things that incorporate DIY and creativity. I also have a background in painting and sculpting but for the last nine years I have been following my passions for paper crafts and photography. The idea for my sticker business was inspired by my love of scrapbooking which I was immediately drawn to for it’s endless creative possibilities. It is such a rewarding medium that allows you to create and cherish lasting memories.

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Q&A with Yael Yaniv

What inspired you to start your own creative business?
I found there was such a limited range of stickers available in Hebrew so I started making my own. and I now create collections for scrapbooking and planners in both Hebrew and English. My backdrop collection stemmed from my love of photography, I love photographing all sorts of textures and would routinely use my wooden floor boards at home as a backdrop for my photos. It was 9 years ago that I first had the idea to print an image of a wooden backdrop and the collection grew from there. Now I see backdrop potential everywhere I look and print them both as magnetic backdrops and as firm ones-double sided on light metal for my store.


How would you describe your creative style?
I love minimalism. both in my life and when I create I like to keep things simple.

What kind of equipment do you use?
I take all my photographs for instagram with my iPhone and use my own backdrops, of course. My DSLR only comes out for backdrop shoots and special family occasions.


Can you tell us why the you think it’s ‘what’s underneath’ that counts?
I love all the creative possibilities that backdrops enable in your photography by using different textures like marble, wood, stone and concrete. By using different backdrops I can easily add context and use different colors to enhance my creative vision.

Can you share a few of your favourite images you have created?

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This backdrop is one of my favorites, the idea for it struck me one morning when I wanted to take photo in bed and the light was just horrible outside. I thought to myself how great it would be to have a backdrop of linen and blanket so that I could capture the same effect of my bedroom.

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This photo depicts some of my favourite addictions - stickers, flowers and granola for breakfast

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I photographed this backdrop at the Portobello Market in London a few years ago and as I adore the city it is still one of my favorites.

I have always enjoyed participating in the Creatively Squared weekly challenges and I’m so happy that I have had the opportunity to get to know the community and meet so many talented people from all around the world - sponsoring and hosting this week’s challenge is the icing on the cake!

Yael is the guest host of our ‘What’s Underneath’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Yael’s photos on her Instagram account @yaelyaniv and shop her collection from her etsy store - Yael Yaniv  

Meet the Creatives: Katherine Dorrington

Meet Katherine!

I am a photographer and stylist who loves working with flowers and the natural world. I offer product photography and social media content for creative business. I love books, I’m addicted to magazines and I enjoy searching for the perfect vintage objects to add to vignettes. I’m have two girls, aged 5 and 8, and when I’m not spending time with them you can generally find me in the garden or dreaming of travel.

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Q&A with Katherine Dorrington

How would you describe your creative style?
I’d say my creative style is layered and often features a botanical element. I love moody images and scenes and love playing with natural light.


What kind of equipment do you use?
Canon 6D - my favourite lens at the moment is a 50mm and a recent purchase of a 70-200mm which I love! I also use my iPhone 7 Plus and edit with Lightroom on my desktop and vsco on my phone.

Can you tell us why the you love this week’s theme?
If you take a peek at my Instagram account you will see how heavily florals feature in my photography, I’m completely obsessed.


Can you share a few of your favourite images you have created with us?

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I love the depth of colour and texture, and I think this photo portrays a rich mood.

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This is one of my favourite images as it contains some of the flowers I adore, the layering and composition works well and it’s visually arresting (in my opinion!)

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This image really evokes a sense of happiness in me as I took it one afternoon at my mum’s property in Dwellingup after raiding her rose garden for flowers and her cupboard for vintage treasures. I think the light really sings in this image with the vintage cut crystal. It was the product of some happy faffing!

Katherine is the guest host of our themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Katherine’s photos on her Instagram account @katherinedorrington and visit her website

Meet the Creatives: Dorinela Hamamci


Meet Dorinela!

I am a happily married Romanian living in Turkey with my husband, who is a Turk. I have a knack for foreign languages and have studied several tongues from childhood until college. I have been working as a professional translator for 10 years now, but always nurtured my creative side as well. I had pursued many creative outlets over time, like drawing, sewing, painting and writing, but photography and product styling was what really sparked my interest and creativity, so pursuing this path came naturally.

Q&A with Dorinela Hamamci

How would you describe your creative style?
I am drawn to color combinations, different textures and light, and nature is my greatest inspiration, but food and drinks also play an important part in my creative process. I rarely follow a pattern when creating my images, I am more of a spontaneous creative and often get the ideas for my images starting from a single object, texture or color. I am a constant learner, so both my style and my aesthetic continuously develop, along with my technique.


What kind of equipment do you use?
I have a Nikon Coolpix S6200 camera, but most of the times I use my Sony mobile phone to take my pictures, as it makes the editing process easier and faster, with all the basic editing apps available on mobile.

Can you tell us what the theme ‘Fresh Start’ means to you?
This is my first time hosting a theme for Creatively Squared and it couldn't have been a more appropriate time or theme. A fresh start at the beginning of the new year is what all of us are hoping for. This is a time of renewal and it has a special significance to me as I will hopefully make the leap into a creative career in the following year.

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Can you share with us a few of your favourite images and tell us why you love them?

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This was one of my first attempts at darker, moodier photography and I loved the outcome, which proves that getting out of your comfort zone can be surprisingly fortuitous.

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Legs flatlays are one of my favourite types of creative photography and I think I managed to successfully balance the elements in this particular flatlay, which is why I like it.

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Getting creative with food and/or drinks is one of my favourite things to do. Also, I love pink, so I think this particular image is representative for my creative process lately.


Since I discovered the wonderful community brought together by Creatively Squared, I have learned a great deal about content creation and have made a lot of friends, people that constantly inspire me to better by skills. I am thankful for the opportunities this creative hub offers and I hope we will collaborate even more in the following year.

Dorinela is the guest host of our ‘Fresh Start’’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Dorinela’s photos on her Instagram account @dorinelahamamci

Meet the Creatives: Emma Brookes


Meet Emma!


My name is Emma; I'm a 23 year old blogger and photographer based in Brisbane, Australia. I have always been a very creative person, which is what lead me to start an Instagram page - a place where I could express myself visually. From there, I bought my first DSLR camera and spent every spare second watching YouTube videos learning how to use it. For the first time in my life I felt genuinely passionate about something and was determined to improve a little bit each day. Now, 3 years later, I have just resigned from my day job to focus on photography. I am so grateful to have found something that I love doing and be surrounded by an incredibly supportive community too.

Q&A with Emma Brookes

How would you describe your creative style?
I would describe my creative style as simple, but carefully thought out. I like to let the subject shine by not putting too much else in the photo.


What kind of equipment do you use?
I have a Canon 80D, which I almost always attach to a tripod. It's going to sound crazy, but I then use a small builders bubble level to make sure my camera is straight. I love working with fixed lenses; my favourites being my 50mm and 24mm.


Can you tell us why you love this weeks ‘Rose Tinted’ challenge theme?
I am so excited to be hosting this theme as pink / rose is my absolute favourite colour!

Can you share a few of your favourite images you have created?

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Up until now, my page has always been dedicated to food and I was somewhat known for my platters. Out of the hundreds I've made, this shot is probably my favourite.

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This has always been a favourite of mine. Coincidentally, it is also the most popular image I have ever posted on my Instagram page.

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I like this image because I was experimenting with food photography in my garden and didn't have high expectations. So I was pleasantly surprised by how it turned out.

Emma is the guest host of our ‘Rose Tinted’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Emma’s photos on her Instagram account @healthandfitnessbyemma and visit her website

Meet the Creatives: Katrina Hawgood

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Meet Katrina Hawgood!

I am Katrina, a devoted wife and mum to Parker and Layla. I have a love for photography and styling, which is what drew me to this platform. I live on the beautiful Sunshine Coast in Queensland, Australia and have a heart that beats for anything Scandinavian.

Q&A with Katrina

How would you describe your creative style?

Clean, crisp, white and bright.

What kind of equipment do you use?

I use a Nikon D7200 and a 50mm lens.

Can you tell us why the theme ‘Escape’ brings to mind for you?

Escaping is giving yourself time to unwind and reconnect. Whether it’s escaping for ten minutes so you can have a hot coffee in peace or a weekend escape in the beautiful hills or on the divine coastline. Everyone needs an escape and everyone’s ideal escape looks a little different.

Can you share some of your favourite images you have created and why you love them?


For me this is the perfect daily escape. Sipping wine, eating cheese and reading a book beside the pool is the escape from everyday reality that I sometimes crave as a mamma.


While floating around the pool, reading a book and eating cheese I can pretend that I am off on a tropical escape, where time doesn’t matter and the mind is allowed to wander.

Katrina is the guest host of our ‘Escape’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Katrina’s photos on her Instagram account @onemums_style and visit her website

Design for life: How this solo-prenuer makes it her business to celebrate ethics, sustainability and innovation

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After collaborating with Gingerfinch over a year ago we were keen to chat to founder Peita again and find out how the last year in business had gone and also to see how her personal journey to live simply was unfolding. After reading her previous contribution to our blog “When less is more, finding freedom and fulfilment by living simply” we were full of admiration for Peita’s true dedication to living a more simple, fulfilling life which is seen in the conscious choices she makes both within her home life and business.

The passion Peita has for her business is clear, especially evident in the the depth of care she takes when sourcing and personally testing each item stocked in her online boutique Gingerfinch. More than just supplying her customers with the latest in designer homewares - each item must meet Peita’s own high standards in terms of ethical production, environmental impact and innovative design.

Join us to learn more about Peita’s journey over the last year, how she is staying sane as a solo-prenuer and what motivates and inspires her.

Q&A with Peita from Gingerfinch

Congratulations on celebrating your first anniversary with Gingerfinch! What have been some of the highlights from your first year in business?

Gingerfinch founder and director Peita Davis, captured by Straight No Chaser Photography

Gingerfinch founder and director Peita Davis, captured by Straight No Chaser Photography

Wow, it's been such a whirlwind year it's hard to list them all! But I'd say the biggest highlights have been being featured in some of my favourite publications. Real Living, Inside Out, House & Garden, Adore Magazine, the Financial Review, Good Weekend have all showcased my products, and it gives me such a thrill to see what Australia's best stylists and photographers do with Gingerfinch products!

It sounds corny, but I'd say the other huge highlight has been getting feedback from my customers. Being an online business (and a solo-operator, at that) I can feel a bit cut off from my customers. So I nearly do backflips when they reach out and thank me for their products and our service. I keep every email in a folder called 'warm fuzzies'. I love it so much!

And what challenges have you overcome?
As I mentioned, I'm a solo-entrepreneur, and my biggest challenge is having to manage every single aspect of my business, even the things I'm pretty rubbish at. I had a realisation in June this year that I had been operating for almost a year and I had not done any real marketing. I was so focused on building my product range (because that's what I love best) and I had completely neglected the communications aspect of my business. I've since had to re-prioritise my efforts to make sure the jobs I don't like get as much attention as the ones I love.  

What advice would you give the Peita from a year ago?
I would say 'great products are vital, but they're useless if people don't know about them'. Marketing, marketing, marketing. It has been my primary skills gap and I would tell myself to get learning and doing a lot earlier.

Selection of homewares from Gingerfinch. Photography by Lean Timms

Selection of homewares from Gingerfinch. Photography by Lean Timms

How has your personal journey for simple living evolved over the last year?
That's a tough question because the reality is that there's little that's slow about my life at the moment. I do stick to my 'pens down by 8pm' rule (although that doesn't include Instagram, of course), I try to get out for a walk more than once a week, I potter in my terrace garden most weekends, and I still read a fantasy/Sci Fi novel before sleep each night. I grab those small moments that help me tap out and calm down. It's working, so I'm not too hard on myself about not leading a slower life. Girl's gotta do, and all that.

What inspires you?
Nature is my biggest inspiration. That's what will really pick me up if I'm in a tizz or if I feel burnt out. I get my design inspiration from the talent all over instagram, and from great publications like The Design Files, The Design Chaser and The New from NZ. And my wonderful business friends are also a huge inspiration for me. We are always thinking of solutions to seemingly insurmountable problems, and sharing experiences, wins and failures. I'd be lost without them!

Porcelain spheres from Gingerfinch. Photography by Lean Timms

Porcelain spheres from Gingerfinch. Photography by Lean Timms

What do you look for when finding new brands and products to stock at Gingerfinch?
Ohhh this is my favourite question. I actually wrote a blog post about this because I'm really passionate about ethical product sourcing. I'm always on the hunt for innovative design, so when something catches my eye, I ask three questions: who made it? What is it made from? Where is it made? I only stock a product when I'm confident that it's made by hands (as opposed to mass-produced in a factory), is made by sustainable materials and in ethical conditions locally or offshore. If I'm not totally sure about the quality of the product, I often order one as a customer and live with it for a while to make sure it meets my standard. I pour myself into making sure that Gingerfinch is the place people come when they want something rare-find, of exceptional quality and ethically made. Something they'll treasure for life.

Peita Davis is the Founder and Director of Gingerfinch Homewares and Lifestyle. Follow Peita on Instagram @gingerfinchhome and visit

Meet the Creatives: Marianne Krohn

Marianne Krohn

Tell us about yourself Marianne

I‘m a Visual Merchandiser with 10 years of product styling experience in retail. I‘m experienced in styling an extensive range of products and on a daily basis, I work with everything from jewellery and fashion to tableware with many companies including the largest department store chain in Switzerland

I‘ve always been in love with the two-dimensional product styling and photography showcased in catalogs and online stores. However, being a very tactile person, online shopping has always been lacking something to me. And I know I‘m not the only one feeling this way.

The sense of touch cannot be replaced. But I have learned that it can be compensated by sight with the help of outstanding product styling. And I‘ve made it my mission to bridge this gap.

I have been passing on my knowledge to the people around me as long as I can remember. In my heart, I‘m a teacher. To me, teaching is not only about passing on knowledge. It‘s about giving the people I work with the confidence in themselves. About giving them the basis to shine with their new found knowledge!

Marianne takes us through her creative process taking part in a Creatively Squared Challenge

How would you describe your creative style?

Minimal, toned-down, refined and precise.

What kind of equipment do you use?

I own a Canon 80D and usually use a 35 or 50mm prime lens with it.

I do my editing work in Lightroom and Photoshop.

Can you share some of your favourite images and why you love them?

Coffee spill

This is the very first photo I created for one of your challenges. It stands for the moment in which I decided to start exploring my creativity. The moment in which I found a way out of the frustration of creating only "products".

I was just playing around and had fun when creating this photo. And just like the coffee spills out of this glass, it made my creativity overflow again.

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I've styled and shot this photo for a client. It was part of a series to introduce her new spa product range.

This photo is one of my favorites. It tells the brand story of a local English company that highly values sustainability and sources its material locally, whenever possible.

And it displays all the styling skills that I have acquired over the years and that I love teaching my friends and clients. This is also the reason why I use it as an example in my free product styling guide.

Flowers and speaker

This photo is pure magic to me. I'm a professional stylist, but even with my decade of experience, most stylings don't turn out precisely how I imagine them.

And this image is one of these rare occasions. The idea developed from pure instinct. And the photo is pretty much an exact replica of what I imagined.

I would never even have considered creating something like this without participating in a Creatively Squared Challenge. And I'm incredibly grateful because I never thought I would be able to create something like this.

What led you to your current career?

I've chosen my creative career as a Visual Merchandiser after having been forced to give up my academic career due to mental health issues.

I'm suffering from a Borderline Personality disorder. And it will accompany me for the rest of my life. What helps me deal with it, is knowing that being open about my personal struggles and my own pain, is helping others cope with theirs.

While the main goal of my business is to support other business owners through powerful product styling and by teaching them my skills and experience, I'm also a mental health advocate.

My mental health issues are a constant challenge for me. But I'm also grateful for my illness. Without it, I would never even have considered a creative career. I would not be where I am today. I would never have created any of these beautiful images that not only bring joy to me but also to so many people around me.

You can see more of Marianne’s photos on her Instagram account @marianne_krohn

Meet the Creatives: Eszter Csáky

Meet Eszter Csáky

My name is Eszter, I am 30 years old and I was born and raised in Hungary which is a tiny country in the heart of Europe with wonderful people and delicious food. I am currently living in Germany with my Persian husband. I have a degree in medicine and I am working in the field of neurology which I really enjoy but there is not much room for creativity amongst the strictly prescribed guidelines which is why I started to post on Instagram. Taking pictures and creating flatlays is one of my favourite way to relax and I love being part of this creative community.

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Q&A with Eszter

How would you describe your creative style?
I love to create flatlays and still life photos, I am still experimenting with my editing style but most of my pictures are bright and have a pink hue.


What kind of equipment do you use?
I take 90% of my photos on my iPhone 6s and 10% on a Sony 58 alpha camera along with my tripod


No tripod? No worries! Find out how Eszter took this ceiling height shot using just some basic household items in her guest blog: Ceiling height photography: How to capture the perfect 'on the bed' style flatlay

Can you share a few of your favourite images you have created and tell us why you love them?

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This is one of the first picture I created for one of my favourite small businesses (and this week’s challenge sponsor) Brin d'Aromes. I wanted to show how pretty these handcrafted tea bags are and I am really proud of this picture.

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This flatlay gives me the perfect morning vibes: bright colors, different textures, coffee and croissant.

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My 30th birthday was obviously a big milestone in my life and I just love this wall art I created from flowers.

Eszter is the guest host of our ‘Tea Time’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Eszter’s photos on her Instagram account @handmadeglamour and visit her website

Meet the Creatives: Erin Summer

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Meet Erin Summer!

Hi guys! My name is Erin and I am an artist, photographer and content creator from Toronto, Canada. I just love to spread and share joy and positive vibes with art and creativity. I am so happy to be partnering with Creatively Squared and I can’t wait to see what the community creates this week!

Q&A with Erin

How would you describe your creative style?
Colorful, whimsical and optimistic with a touch of humour


What kind of equipment do you use?
For my photography I use a Nikon D3300 camera and I edit everything in Adobe Photoshop on my MacBook. As for my studio I have a very basic set up with a fabric backdrop and some cheap not-so-great lighting. I still rely on natural light for almost everything I shoot!


Can you tell us why the challenge theme ‘Bright’ resonates with you?
I find bright colours so uplifting. Using colour to inspire and make someone smile is always my number one goal when I am creating a visual. I’m excited to see how the creatively squared participants use bright colours to spread joy this week!

Can you share some of your favourite images you have created and tell us why you love them?

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It’s so ridiculous, I just love how you look at it and can’t help but laugh

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I just love the colours here. I love how simple the concept is, but it really pops


I love it mostly because other people really responded to it. When my work speaks to others in becomes a lot more important to me!

Erin is the guest host of our ‘Bright’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Erin’s bright and whimsical photos on her Instagram account @erinsummer_ and visit her website

Meet the Creatives: Lisa Lee


Meet Lisa Lee

My love for interior styling and renovation started at the age of 6 when I moved with my parents into an old farm house in the Netherlands. The house was renovated room by room, day by day, year by year and my sister and I were actively involved in breaking down walls and ripping up carpet. Since then, my interest has continued to grow in my new home of Australia, where I share my love of scandi style on my blog and via insta. I am a confessed home improvement TV show junkie and DIY lover.

Q&A with Lisa

How would you describe your creative style?

Scandi with a hint of me. I like upcycling and DIY-ing so there's a lot of 'projects' to be seen

What kind of equipment do you use?

I take my photos with an Olympus Pen EPL8. It's perfect for me. I can shoot everything on the manual settings, but it's a lot more compact than an DSLR. My fave editing app on my phone is Snapseed.


Can you tell us why you love the idea of ‘less is more’?

I am a clutter free, organised person. And I recently did a big revamp of my wardrobe. I donated all clothes i didn't wear anymore and purchased a few items that met my new criteria.

They had to be:

A) Functional,  (eg. easy to wash and practical)

B) Baby friendly, so no delicate silks!

C) Playground proof, no more tight miniskirts and high heels...

and D) cool and stylish - just because I'm a mum now doesn’t mean I need to look dull!

You have an incredible Instagram account, can you share a few of your favourite shots and tell us why you love them?


I love this picture as I put so much work in creating a beautiful and inspiring playroom for Benji. This was one of the first times he used it and his face just tells it all. I’m so glad i managed to capture this moment


I love this image because it shows you can mix and match patterns and textures and still create a calm look. I also like it because it proves that you can have toys in your living room without looking like you're a plastic addict


I've started doing some product styling gigs more recently and am really enjoying this. We will expand this further in the new year, which is scary and exciting too.

Lisa is the guest host of our ‘Less is More’ themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Lisa’s photos on her Instagram account @whiteandwander and visit her website

When Art meets Fashion: Meet the Designer Behind Third Boi Apparel

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Meet Bianca Latorre, founder and director of Third Boi

My name is Bianca Latorre and I live in Melbourne with my handsome husband and two gorgeous boys Samson 5 and Willem almost 3.  They are always full of energy and often covered in dirt! We love hanging out at home, the nearby park or getting together with family.

The name Third Boi actually came about since this project requires the same amount of love, dedication and energy as raising a small child so it is in effect my third boy baby.  I am also the third of three girls so there is that link as well.

Bianca and her two sons in their Melbourne home

Bianca and her two sons in their Melbourne home

Q&A with Bianca

How would you describe your aesthetic?

I would definitely say that I’m all about simple design. It’s almost more challenging to create something beautiful and original whilst resisting the temptation to over do it.  I also love good colour use. It’s funny how colour can literally make or break a design.


What inspired you to switch careers from homewares to fashion design?

I always wanted to make clothes. When I was in grade 5 were given a project to select a career and research it. I, along with about most of the other girls in the class, picked Fashion Designer. I already loved drawing and quickly became obsessed with fashion drawing using watercolours. I used to spend hours in my room drawing these girls with disproportionately long legs and no faces!

I also always loved fine arts so my compromise was to study textile design as a way to fulfil my love of art and fashion at the same time.  I sort of fell into Homeware design when I was presented a job opportunity with a friend whilst at Uni and quickly became hooked. The world of homeware design seemed so untapped at that time.  I also had a part time retail job at Country Road. I worked my way into Head Office where I was a homeware production assistant before weaselling my way into the Design team at the first opportunity I got (with the help of a very supportive manager at the time).

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Fast Forward almost 10 years when a career break from full time work after maternity leave had me freelancing and working mostly from home.  Suddenly a lot of my much loved wardrobe was not longer suitable. Add to that my changed body after 2 kids and I had a constant struggle with what to put on every day.  Sure there was a lot of casual gear on the market but I couldn’t find my ‘look’ and I needed more flattering lines and oversized silhouettes… then I had a light bulb moment.  I contacted my agent in India to see if we could work on apparel and suddenly the leap was made.

What (or who) have been your biggest influences when it comes to expressing yourself creatively?

My mum and late Nonna were massive influences on me, they were both exceptional at sewing and taught me well.  Nonna used to sew just about everything from PJs to aprons, tablecloths and curtains. And my mum made a lot of beautiful dresses for us girls.  They were always buying fabric and trims. I never even knew that you could buy a matching sheet set without seams because ours were always home made haha.

My aunty who was close in age to me and my two sisters was also an early fashion influence on me.  She loved shopping and loved designer clothing. As a little girl I used to sit on the edge of the bath and watch her put on makeup and get dressed for a night out with friends.  As a teenager she was always so generous in letting us raid her wardrobe. I used to turn up to casual clothes day at school in her CK jeans (very 90’s hip) and her all her Scanlan and Theodore gear.

I also love Australian designers.  Some of my favourites are of course Scanlan and Theodore (actually got to briefly work alongside Fiona Scanlan at CR – she was amazing!), Camilla and Marc, Viktoria and Woods, Bassike, Ginger and Smart, Bianca Spender, Jac + Jack, Kitx by Kit Willow, Dion Lee and Life with Bird (can’t wait to see what their next project will be).


What is your creative process from initial concept to a finished Third Boi design?

The first thing I do before starting any work is to drop the boys at Kinder! My work is done around the clock and I’m constantly designing things in my head. The bulk of it is done when the kids are not home because the little one likes to get his sticky fingers on my keyboard and the older one is obsessed with looking at my screensaver for some reason He also likes to draw his own little designs that he wants me to add to my collection and is fully expecting to see his red jacket make an appearance in the range soon….so look out for it girls!

Once the boys are at kinder nothing else happens until I’ve made myself a latte. After that I light my favourite candle (Burnt Oakmoss by Alchemy Produx) and put on some good tunes - I’m loving indie arrivals on Spotify at the moment - then it’s time to work!

I always start a range with a good mood board or two.  I am the queen of mood boards. Sometimes the creative process gets confusing when you have a lot of ideas swirling around in your head and it’s hard to stay focused.  I find a coming back to a mood board can keep things on track. It is a very fluid process, things can organically take on a new direction, so the boards get updated along the way. 

I collate imagery from blogs, the latest runway shows, Pinterest and Instagram. Sometimes I might even go all old school and scan something out of a magazine! I also always have a pile of fabric swatches and colour chips on hand so there’s a library of resources ready to go when I start.  I then put together a carefully selected colour palette, which changes a billion times before it’s finalised, to make sure all the shades are the perfect Pantone.

Colour is so important, it has to be just right.

Then I work on the seasonal prints. Since I’m a qualified textile Designer, Third Boi prints are all original, exclusive and created by me.  Then I work on the styles and range building. This is the trickiest and most technical part. Making sure all the shapes are wearable, flattering and commercial but also interesting and have a point of difference with attention to detail and quality trims…. whoa it’s exhausting just thinking about it but also so much fun, I love it!!!


People often ask me how I know what the fashion and colour trends will be. If I’m honest, whilst I keep close tabs on what’s happening in the fashion world, with the type of clothing that I am trying to create, I rely less on fashion trends and more on designing from my own gut.  I am basically creating product that I myself would like to own, and hoping the rest of the world gets my vibe. Often it will all start with one image or colour that I am drawn to and build up from there. That’s the way I have always designed.

When I started designing homeware at Country Road, there actually were no real trends for home. Since we were primarily a fashion house anyway, we would look to fashion for inspiration and spy on the womenswear designers and what they had brought back from overseas. Ultimately my job was to translate that into something very saleable for the home, so my own design instincts would have to kick in.


What were some of the challenges of launching into an entirely new career? 

I’d have to say my biggest challenge in launching this label is ‘getting it out there’. The process of design and product development as well as the world of logistics and importing behind the scenes was already all very familiar to me. The rest of what goes into getting a product to market is normally handed over from a designer to some clever merchandisers, stylists, marketing teams and sales people to take the reigns. As a small business with limited resources, I’ve had to quickly learn a few things. But I’ve been lucky enough to meet some awesome people to work with and help me realise this aspect of the dream!

What will you be looking for when you judge this week's creative challenge entries?

I will be looking for something that jumps out at me and inspires me.  I love imagery with good colour composition and am drawn to clean, architectural and simple lines - hence the theme ‘Less is More’.

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Bianca is the sponsor of our ‘Less is More' themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details and you could win a $250 voucher to spend at Third Boi

You can shop the Third Boi collection online and join Bianca on Instagram at @third_boi

Meet the Creatives: Leah Ladson

Meet Leah!

I take rad photos of rad people (and things!) - I am a photographer who is about all things business and branding. I specialise in capturing female-led businesses; whether it be headshots, product/lifestyle or flatlay photography. Basically anything to make your website and socials look shit hot!


Q&A with Leah

How would you describe your creative style?

Bright & fun!

What kind of equipment do you use?

I currently shoot with my Canon 5D mk3 (about to upgrade to the mk4 when I can part with the $7k price tag) and I alternate between my 24-70mm & 70-200mm lenses. Post-Production i am all things Apple/Mac and am slightly old school and only use Photoshop to edit.

You are hosting this week’s ‘flatlay’ themed creative challenge, can you tell us why this theme resonated with you?

Well, without sounding cocky - My clients have dubbed me 'The Flatlay Queen' so it was only fitting I got on board with this theme!

Can you share a few of your favourite flatlays and tell us why you love them?

I absolutely LOVE travelling, so when I was asked to create some flatlays for a travel agent, I got out all of my souvenirs I've collected over the years and went to town!


This was one of the first big brands that asked me to create some imagery for them. I was (and still am) so humbled to have created imagery for a national brand that is seen in Woolworths!


This is one of my more recent flatlays - I did everything from scratch. I shopped the ingredients, I styled the shoot and I shot it all on my own. This is the shoot that made me realise I needed to employ a stylist. I am both proud and exhausted when I look at this gallery.

Leah is the guest host of our Flatlay themed photo challenge this week. Find out how you can participate here - Creative Challenge Entry Details

You can see more of Leah’s work on her Instagram account @leahladsonphotography and website