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Case study: C Lab & Co

C Lab & Co are a high-end coffee skin scrub that were requiring custom imagery to appeal to a luxury market. After receiving a $20,000 invoice from a freelance photographer, owner Tijana was looking to explore other alternatives.  

Keeping their social media feeds fresh with inspiring imagery that suited their unique brand aesthetic was a constant challenge for Tijana. Having previously shot their own photographs in house C Lab & Co were running out of inspiration and wanted to create an ongoing supply of quality branded content. They needed images celebrating their all natural ingredients that would elevate the integrity of the brand. 

After previously being stung with exorbitant shoot fees Tijana couldn't believe the value of the service provided by Creatively Squared. She could get her products creatively styled on location and they looked just as good as her professional shoots! Her products were authentically represented in an environment that her target customer could aspire to and styled in a creative and engaging manner.

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ON Location

Capturing a product in-use is an effective way to help an audience engage with a brand. A high-end coffee scrub like C Lab & Co therefore needs to be photographed in an impeccable bathroom. Styled on location shots are a classy way to represent a gritty product and perfect for a luxury market.

Natural ingredients

The product celebrates an old-fashioned beauty remedy using the gifts of mother nature. Styled photographs featuring the natural ingredients of coconut and coffee help C Lab & Co convey the purity of their brand. The raw ingredients pared back to basics pay the ultimate respect to the integrity of the brand.

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The creatives that collaborated on the campaign shot images that were classic, using pared back styling celebrating the rawness of the ingredients and preserving the purity of the brand. Each image was unique but consistently captured the brand colour palette and aesthetics.

"The images creatively squared have supplied have always been 10/10. Not just in the quality but how they have been curated by carefully selected stylists who have captured the theme of our brands perfectly. They are quite possibly the best thing that ever happened to our marketing department!”

Tijana Desancic - Marketing Director & Co-Founder, Core Metrics


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